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УДК 330.3:338.2

DOI: https://doi.org/10.36887/2415-8453-2025-1-34

Ponomarenko Volodymyr,
Doctor of Science in Economics, Professor, Professor of the Department of Management, Business and Administration,
Rector, Full Member [Academician] of the National Academy of Pedagogical Sciences of Ukraine, Honored Worker of Science and Technology of Ukraine, Laureate of the State Prize of Ukraine in the Field of Science and Technology,
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0002-9702-8469
Iastremska Olesia,
PhD in Economics, Associate Professor, Associated Professor, Candidate on Doctor Degree of the Department of Management, Business and Administration,
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0003-1865-0282

JEL classification: B49; С53; В84

Changes in the action of external and internal environmental factors require clarification of the theoretical support for the content and organization of methods for strategizing the development of economic relations, among which foresight is one of the modern ones. Therefore, the article aims to systematize and generalize the theoretical foundations of the content of foresight and determine the expediency of organizing its practical use in strategizing the development of enterprises in the latest relevant and non-traditional aspects. The object of the study is the complex phenomenon of foresight and the process of organizing its use using existing methods. The subject is theoretical foundations, approaches, methods of application, and practical recommendations for organizing the use of foresight in strategizing the development of economic entities. The main methods used in the article are analysis, synthesis, theoretical generalization, system analysis – for systematizing the main theoretical provisions of foresight, bibliometric analysis to identify related and tangential concepts to the term foresight by clusters, the relationship of foresight with the model of the economy of impressions, and the definition of the main approaches and methods of foresight. The VOSviewer version 1.6.20 software was used to build network maps, which allowed us to clarify the scientific landscape of the subject area of ​​foresight. The article’s results are a map of visualization of the scientific landscape of research on the problems of organizing types of foresight in economic research, built using the VOSviewer version 1.6.20 software. For this purpose, 20,678 scientific publications were selected in the Scopus scientometric database from 2001 to 2025 using the keyword “economic foresight”, which characterizes the essence and proposals for using foresight in economic research. The identified main clusters prove that foresight research focuses on management problems, strategic foresight, foresight activity, organizational foresight, and methodological approaches. To determine the relationship and significance of foresight in the conditions of the impression economy, using the keywords prediction, foresight, and impression economy for the same period and on the selected array of publications, a second map of the scientific landscape was formed in which 4 clusters of foresight research were identified. They prove the existence of the latest aspects of the proposals for its application: objective, subjective, objective-subjective, and subjective-objective, and they prove the significance of developing the foresight organization by considering the rational and emotional aspects inherent in the impression economy model. This result allowed us to propose using organizational, information, and communication foresight in strategizing the development of economic objectives. The article provides examples of using foresight to form strategies for developing economic objects and processes at the macro- and macroeconomic levels.

Keywords: foresight; visualization map; scientific landscape of research; clusters; organizational foresight; information and communication foresight; strategizing; development; rational and emotional aspects.

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The article was received 07.01.2025

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Ponomarenko Volodymyr, Iastremska Olesia. 07.01.2025 . Theoretical principles of foresight organization in economic studies of development strategy formation. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #1. 203-215pp. https://doi.org/10.36887/2415-8453-2025-1-34

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Ponomarenko Volodymyr, Iastremska Olesia. "Theoretical principles of foresight organization in economic studies of development strategy formation". The journal "Ukrainian Journal of Applied Economics and Technology". 07.01.2025 . https://doi.org/10.36887/2415-8453-2025-1-34

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