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УДК 528.2

DOI: https://doi.org/10.36887/2415-8453-2025-3-2

Hryshyn Oleksandr,
Lecturer of the Department of Management, Business and Administration,
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0009-0001-6656-6862

JEL classification: M10; M11; U21; O31

The article is devoted to substantiating the principles of managing enterprise adaptability in a VUCA environment. The study aims to develop and justify the theoretical and methodological support for enterprise adaptability and development in a VUCA environment, which can contribute to long-term competitiveness and the effectiveness of managerial decisions. The article examines approaches to analyzing the impact of volatility, uncertainty, complexity, and ambiguity on enterprise operations and identifies the specifics of VUCA environment manifestations in Ukraine. The dynamics of enterprise product sales in Ukraine for 2018–2023 are analyzed. Based on this analysis, regional differences in the impact of VUCA factors were identified: the eastern and southern regions experienced significant losses of production capacity due to military actions, while the western and central regions demonstrated resilience and even economic growth, partly due to the relocation of enterprises from the eastern regions. To ensure enterprise adaptability and development in a VUCA environment, a comprehensive mechanism is proposed, aimed at forming an adaptive organizational system capable of quickly responding to changes in market, technological, institutional, and socio-economic conditions; ensuring operational resilience to maintain competitiveness and improve managerial decision-making; and achieving long-term competitiveness through active implementation of innovative solutions, digitalization of processes, and development of strategic flexibility. To achieve these goals, it is recommended to use the following methods and tools: scenario analysis, strategic flexibility methods, Agile and Lean approaches, benchmarking, system modeling, digital tools for managerial decision support, risk management mechanisms, and financial-economic instruments. The proposed mechanism is based on the principles of adaptability, flexibility, innovativeness, transparency, proactivity, and sustainability. Practical implementation of the proposed mechanism will ensure increased adaptability, resilience, and competitiveness, accelerated adoption of innovations and digital solutions, formation of highly qualified personnel, and effective risk management in a VUCA environment.

Keywords: management, VUCA environment, adaptability, flexibility, digitalization.

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The article was received 10.08.2025

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Hryshyn Oleksandr. 10.08.2025 . Theoretical and methodological support of enterprise adaptability management in the vuca environment. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #3. 16-21pp. https://doi.org/10.36887/2415-8453-2025-3-2

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Hryshyn Oleksandr. "Theoretical and methodological support of enterprise adaptability management in the vuca environment". The journal "Ukrainian Journal of Applied Economics and Technology". 10.08.2025 . https://doi.org/10.36887/2415-8453-2025-3-2

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