УДК: 339.7
DOI: https://doi.org/10.36887/2415-8453-2023-1-46
JEL classification: А14
The article considers the goals, typology, conditions, dimensions, and significance of the strategy of foreign economic activity of enterprises. Foreign economic activity of an enterprise consists of developing systems for withdrawing commercial offers of an enterprise outside the country of its origin. This process aims to adapt the company’s structures, operations, and solutions to enter foreign markets. One aspect that should be considered is that the development of foreign economic activity strategies of this type leads to the creation of competitive measures that must be coordinated and require the support of all management members, regardless of the country where they work. However, their failure to establish them will lead to harmful consequences for maintaining or positioning in the international market. From the presented data, it is noticeable that an enterprise must consider various factors in the development of a strategy for foreign economic activity of enterprises, such as the type of product, its international experience, what participation it has in the market, and what kind of markets it wants to cover. If the possibility of considering the number of markets is evaluated, you can resort to concentration strategies characterized by a presence in several markets. Diversification strategies will also be used if the goal is to participate in many. It is recommended that if an enterprise needs more international experience, is relatively small, medium-sized, or participates only in the national market, it resorts to a concentration strategy. However, it should be outlined that this process requires up-to-date information, distinguishing its competitors, and knowledge of prices to similarly establish global, competitive, and adequate prices with the income level of the country with which it will have a relationship based on creating a great image through aggressive advertising and following the requirements of the media. The development of foreign economic activity strategies is mainly aimed at the participation of a national or local company in the international market. However, it is essential to remember that this is usually not one company but all those that belong to the industry and must maintain a relationship with the world. In this case, the relations between governments and institutions that lead to the signing of international agreements and forms of cooperation are essential.
Keywords: strategy of foreign economic activity, enterprise, goals, typology, conditions, measurements, peculiarities.
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The article was received 06.01.2023
Quote article, APA style
Kulish Damir. 06.01.2023. Strategy of foreign economic activity of enterprises: goals, typology, conditions, dimensions, and peculiarities. The journal "Ukrainian Journal of Applied Economics and Technology". 2023 / #1. 317-322pp. https://doi.org/10.36887/2415-8453-2023-1-46
Quote article, MLA style
Kulish Damir. "Strategy of foreign economic activity of enterprises: goals, typology, conditions, dimensions, and peculiarities". The journal "Ukrainian Journal of Applied Economics and Technology". 06.01.2023. https://doi.org/10.36887/2415-8453-2023-1-46