# 48 290-297 View full article

УДК 005.21:005.51

DOI: https://doi.org/10.36887/2415-8453-2025-1-48

Kanova Oleksandra,
Candidate of Sciences in Economics, Associate Professor,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-0101-053X
Kryvobok Kateryna,
Candidate of Sciences in Economics, Associate Professor,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-6889-0041
Nemchenko Valerii,
Doctor of Sciences in Economics, Professor, Head of the Department of Accounting and Auditing,
Odesa National University of Technology,
https://orcid.org/0000-0002-2984-3357

JEL classification: M1, O33

The article examines the theoretical features of strategic planning, which have been summarized by various foreign and domestic scholars and highlights the features of development in the context of digitalization. Key aspects of strategic planning in the digital era are proposed, which are relevant in the process of modern development of entrepreneurship in various areas. The stages of strategic planning are considered, which helps to form and achieve the strategic goal of the enterprise, form the future management policy at the enterprise. The key aspects of the analysis of the strategic planning system in the context of digitalization are also highlighted in detail, which helps to form development prospects for entrepreneurs. An analysis of strategic planning in the context of digitalization helps enterprises better understand their strengths and challenges associated with the implementation of digital technologies, as well as develop effective strategies for their use to increase the competitiveness of the business. The formation of modern measures for the integration of digital technologies to improve strategic planning is distinguished, which will contribute to the adaptation of the enterprise to the requirements of the digital economy and ensure the effective implementation of strategic goals in modern conditions of the development of the management system. To increase the effectiveness of strategic planning, modern approaches were considered, the need to actively integrate digital technologies into management processes was highlighted, the article formed basic recommendations for improving strategic planning in the context of digitalization and suggested ways to implement these elements into the management system. Also, to form a more advanced management system, key stages of optimizing the strategic plan were proposed, which should be implemented by entrepreneurs in various areas of their activities within the modern business environment. Enterprises that actively implement digital innovations in strategic planning gain competitive advantages, by improving interaction with customers, rapid adaptation to market changes and increased efficiency of operations. Digitalization opens new opportunities for entrepreneurship, through business process automation, a personalized approach to customers, and rapid scalability of companies using digital platforms and cloud technologies.

Keywords: strategic planning, digitalization, transformation, strategy, adaptation, management, entrepreneurship.

Rеferences

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The article was received 12.01.2025

Quote article, APA style

Kanova O. , Kryvobok K. , Nemchenko V. 12.01.2025 . Strategic planning and its role in management and entrepreneurship: challenges and features in the context of digitalization. Ukrainian Journal of Applied Economics and Technology. 2025. №1. 290-297 pp. https://doi.org/10.36887/2415-8453-2025-1-48

Quote article, MLA style

Kanova O. , Kryvobok K. , Nemchenko V. Strategic planning and its role in management and entrepreneurship: challenges and features in the context of digitalization. Ukrainian Journal of Applied Economics and Technology. 12.01.2025 . https://doi.org/10.36887/2415-8453-2025-1-48