# 49 322-326 View full article

УДК 338.439:330.322

DOI: https://doi.org/10.36887/2415-8453-2024-4-49

Lagodiienko Volodymyr,
Doctor of Science in Economics, Professor, Head of the Department of Marketing, Entrepreneurship and Trade,
Odesa National University of Technology
https://orcid.org/0000-0001-9768-5488
Basiurkina Nataliya,
Doctor of Science in Economics, Professor, Head of the Department of Commercial Entrepreneurship, Merchandising and Business Management,
Odesa National University of Technology
https://orcid.org/0000-0001-9342-8863
Savchenko Tetiana,
Doctor of Science in Economics, Professor Head of Department of Marketing, Business and Trade,
Odesa National University of Technology
https://orcid.org/0000-0001-7990-1570

JEL classification: L66; O16; G31; Q18

The article is devoted to the issues of investment policy and strategic monitoring of food enterprises in Ukraine. The study aims to improve the strategic monitoring process of the investment policy of food enterprises, which allows for assessing the effectiveness of investment decisions and the impact of innovative technologies on enterprise development in the context of globalization and competition. The article examines current trends in developing Ukraine’s food industry, particularly its investment support, and role in ensuring its food security. The dynamics of research expenditures in the food sector, including the food industry, are analyzed. A low level of investment in research and development has been identified as a key restraining factor in the innovative development of the industry. In particular, despite some positive changes in funding for scientific research, expenditures on research remain insignificant compared to the overall needs of the food industry. It has been determined that, under martial law, food enterprises in Ukraine operate in an unstable economic environment characterized by the instability of investment, financial, and commodity markets. The study identified the main challenges faced by enterprises in implementing investment strategies. The study substantiates the role of strategic monitoring as an effective tool for assessing the investment environment, which enables identifying promising development directions and adapting enterprises to changing market conditions. The study proposes the key components of the strategic monitoring process, which include analyzing the investment climate, studying investment structures, assessing the level of innovation activity, evaluating the effectiveness of state policies in stimulating investment in the food industry, and formulating recommendations for improving the investment policy of food enterprises. Implementing the proposed strategic monitoring process for investment policy will allow food enterprises to promptly identify factors limiting their development and develop specific strategies to enhance innovation activity, improve access to financial resources, optimize state support, and reduce investment barriers.

Keywords: monitoring, strategic monitoring, investment, investment policy, innovative development, food enterprises, food industry.

Rеferences

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The article was received 12.11.2024

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Lagodiienko Volodymyr, Basiurkina Nataliya, Savchenko Tetiana. 12.11.2024 . Strategic monitoring of the investment policy of food enterprises in ukraine. The journal "Ukrainian Journal of Applied Economics and Technology". 2024 / #4. 322-326pp. https://doi.org/10.36887/2415-8453-2024-4-49

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Lagodiienko Volodymyr, Basiurkina Nataliya, Savchenko Tetiana. "Strategic monitoring of the investment policy of food enterprises in ukraine". The journal "Ukrainian Journal of Applied Economics and Technology". 12.11.2024 . https://doi.org/10.36887/2415-8453-2024-4-49

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