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УДК 005.21

DOI: https://doi.org/10.36887/2415-8453-2025-3-4

Kashulskyi Oleksiy,
Graduate Student of the Department of Management and Marketing,
Private Higher Education Institution «European University»,
https://orcid.org/0009-0004-6508-6455

JEL classification: M10, M14, L25

The article focuses on the evolution of strategic development management models in organizations, from classical approaches to modern concepts of adaptive and dynamic strategic management. The main stages of the development of strategic management as an independent managerial discipline are examined, beginning with long-term goal planning in the 1950s and culminating in the emergence of integrated strategic management systems in the 21st century. Key theoretical approaches and practical models that have shaped the evolution of strategic management are analyzed, including the BCG matrix, Porter’s model, strategic alliances, ecosystem thinking, and digital transformation. Special attention is given to the evolution from linear planning models to adaptive management systems, which can respond to rapid changes in the external environment. The impact of globalization, technological revolutions, and uncertainty on the transformation of strategic models is explored. Contemporary trends in strategic management are revealed, including the Blue Ocean Strategy, dynamic capabilities, platform-based business models, and sustainable development. The article analyzes the challenges faced by modern organizations in the context of digitalization, climate change, and social responsibility. Methodological approaches to integrating ESG principles (environmental, social, and governance factors) into the strategic models of modern corporations are systematized. The article examines the nuances of strategy formation in the VUCA world (volatility, uncertainty, complexity, and ambiguity), which necessitates a shift from deterministic to probabilistic forecasting models. The role of big data, machine learning, and artificial intelligence in transforming strategic analysis and decision-making processes is also considered. Promising directions for the development of strategic management models are identified, considering the needs of the knowledge economy, the circular economy, and the concept of stakeholder capitalism. The research results can be utilized to enhance the theoretical foundations of strategic management and to develop effective strategic development management models in a turbulent business environment.

Keywords: strategic management, development models, management evolution, adaptive management, digital transformation, dynamic capabilities.

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The article was received 12.08.2025

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Kashulskyi Oleksiy. 12.08.2025 . Strategic development management model: stages of formation and directions of evolution. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #3. 27-31pp. https://doi.org/10.36887/2415-8453-2025-3-4

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Kashulskyi Oleksiy. "Strategic development management model: stages of formation and directions of evolution". The journal "Ukrainian Journal of Applied Economics and Technology". 12.08.2025 . https://doi.org/10.36887/2415-8453-2025-3-4

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