# 92 491-495 View full article

УДК 331.108.2:004

DOI: https://doi.org/10.36887/2415-8453-2026-2-92

Shaforenko Svyatoslav,
Postgraduate student of the Department of Management, Business and Administration,
State Biotechnology University,
https://orcid.org/0009-0009-6677-8548

JEL classification: M51, J21, O33

The article provides a comprehensive analysis of current problems and modern approaches to recruiting personnel amid rapid digital transformation, which has radically changed the business landscape. The study focuses on the specifics of the IT labor market, where, despite its constant development and significant contribution to the economy, a persistent shortage of qualified personnel persists. This creates an unprecedented demand for specialists and intensifies competition for talent. The key challenges facing HR professionals are analyzed, from the need to quickly fill vacancies and manage staff turnover to building a strong employer brand and ensuring coordinated interaction between recruiters and technical teams, which is critical to successful hiring. Based on a systematic analysis of modern scientific publications and current industry data, the study systematizes and considers various types and technologies of recruiting. The effectiveness of modern trends, such as HR process automation and social recruiting, which enable optimization of the entire hiring cycle – from resume screening with chatbots to working with passive candidates on social networks — is assessed in detail. It has been proven that the remote recruiting model, whose accelerated development was driven by global challenges, is a sustainable trend. It not only opened access to a wider, geographically unlimited talent market for companies, but also contributed to the formation of new skills among specialists, including the ability to work effectively and communicate remotely. The results of the study emphasize that the success of a recruiting strategy amid constant change depends on its comprehensiveness, flexibility, and readiness to implement innovations. The conclusions obtained can serve as a basis for developing and improving HR strategies to effectively attract and retain highly qualified specialists in the modern business environment, enabling companies to gain significant competitive advantages and ensure the long-term stability of business processes.

Keywords: recruitment, IT personnel, digital transformation, remote work, HR technologies.

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The article was received 31.05.2026

Quote article, APA style

Shaforenko S. 31.05.2026. Staff recruiting under digital transformation: remote model. Ukrainian Journal of Applied Economics and Technology. 2026. №2. 491-495 pp. https://doi.org/10.36887/2415-8453-2026-2-92

Quote article, MLA style

Shaforenko S. Staff recruiting under digital transformation: remote model. Ukrainian Journal of Applied Economics and Technology. 31.05.2026. https://doi.org/10.36887/2415-8453-2026-2-92