УДК 005.96
DOI: https://doi.org/10.36887/2415-8453-2025-2-67
JEL classification: M10; M21; L25; O32
The article examines the specific features of crisis management of enterprises under the conditions of full-scale war in Ukraine. The study aims to analyze the transformations in enterprise management during wartime, identify the risks arising in a crisis environment, and justify effective mechanisms of crisis response and adaptive strategies to ensure the viability and development of businesses under war conditions. It is determined that the full-scale invasion of Ukraine has caused radical transformations in business operations. An analysis of the production volumes of large, medium, and small enterprises during 2021–2023 reveals the impact of war on various economic sectors and the adaptive responses of businesses. The construction, manufacturing, extractive industries, and agriculture have been the most affected. At the same time, the role of small and medium-sized enterprises has significantly increased, particularly in the fields of IT, finance, trade, and services. Certain sectors, such as education, culture, and water supply, continue to stagnate. Small and medium-sized enterprises have proven to be the most flexible and adaptive. The study substantiates the need to rethink managerial functions and implement flexible strategies and comprehensive crisis response mechanisms focused on risk minimization and enterprise resilience. The main risks faced by enterprises during the war: operational, financial, logistical, human resources, reputational, legal, informational, strategic, environmental, and regulatory, have been systematized, along with relevant management tools and responsible functional units for implementing anti-crisis measures. It was found that effective risk management under wartime conditions requires cross-functional interaction, rapid decision-making, the use of digital technologies, and the development of analytical tools to monitor the external environment. The study highlights the critical importance of human resource risks that have become especially acute due to mobilization and labor force exhaustion, necessitating adaptive approaches in HR management, including flexible employment formats, remote work, and psychological support for staff. Overall, the research emphasizes the unquestionable importance of strategic adaptation, digitalization, and social responsibility in ensuring business viability during wartime. Under these conditions, crisis management becomes a key factor in the recovery and development of national business, shaping a new management paradigm focused on rapid response, strategic foresight, and prioritization of human capital.
Keywords: management, crisis management, risk management, adaptive strategies, digitalization, enterprise resilience.
Rеferences
- Derzhavna sluzhba statystyky. (2023). Obsyah vyroblenoi produktsii (tovariv, poslug) sub’iektiv velykogo, serednoho, malogo ta mikropidpryiemnytstva za vydamy ekonomichnoi diial’nosti (2013-2023). State Statistics Service of Ukraine. Retrieved from https://www.ukrstat.gov.ua/operativ/operativ2021/fin/pssg/ovpsg_vsmm_ek_2013_2022_u.xlsx
- Kravchenko, O., Mysore, M., Ostafiichuk, D., & Prihodko, A. (2023). Ukrainian businesses that have survived and thrived in the face of an unforeseen Russian invasion offer lessons in resilience. McKinsey & Company. Retrieved from https://www.mckinsey.com/capabilities/risk-and-resilience/our-insights/survival-through-purpose-how-ukrainian-businesses-endured-amid-extreme-uncertainty
- How has war affected top management and owners of companies in Ukraine? (2023). Gradus Research. Retrieved from https://gradus.app/en/open-reports/how-has-war-affected-top-management-and-owners-companies-ukraine/
- Zvit pro vplyv Deloitte Ukraine 2023–2024. (2024). Deloitte. 91 p. Retrieved from https://www.deloitte.com/content/dam/assets-zone2/ua/uk/docs/about/2024/ukr-deloitte-ukraine-impact-report-2023-2024.pdf
- Poletti, U. (2024). Ukraine’s resilient economy thrives despite ongoing war. EBA. Retrieved from https://eba.com.ua/ukraine-s-resilient-economy-thrives-despite-ongoing-war/
- Makaliuk, I., Kryvda, O., & Laikova, A. (2024). Qualitative analysis of the risks of domestic enterprises under martial law. Economy and Society, (62). https://doi.org/10.32782/2524-0072/2024-62-73
- Losheniuk , Murovana T. (2023). Risks of doing business under martial law and ways to overcome them. Efektyvna ekonomika. (2). Retrieved from https://nayka.com.ua/index.php/ee/article/view/1166
- Makaliuk, I. V., & Laikova, A. O. (2024). Finansovi ryzyky vitchyznyanykh pidpryiemstv v umovakh viiny [Financial risks for domestic enterprises during the war]. Biznes, innovatsii, menedzhment: problemy ta perspektyvy : zb. tez dop. V Mizhnar. nauk.-prakt. konf., m. Kyiv, 25 kvit. 2024. Kyiv: KPI im. Ihoria Sikors’koho, Vyd-vo “Politekhnika”, 83–84. Retrieved from https://confmanagement-proc.kpi.ua/article/view/303665
- Korobka, S. (2024). Osoblyvosti upravlinnia byznes-ryzykamy malykh pidpryiemstv v umovakh viiny: monohrafiia [Features of business risk management for small enterprises during the war: A monograph]. https://doi.org/10.32718/monohraf.2024.5
- Assessment of the impact of the war on micro-, small- and medium-sized enterprises in Ukraine. (2024). United Nations Development Programme in Ukraine. 84 p. Retrieved from https://www.undp.org/sites/g/files/zskgke326/files/2024-02/undp-ua-assessment-war-impact-enterprises-ukraine2_0.pdf
The article was received 08.04.2025
Quote article, APA style
Biletskyi Oleksandr. 08.04.2025 . Сrisis management of enterprises under war conditions. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #2. 344-347pp. https://doi.org/10.36887/2415-8453-2025-2-67
Quote article, MLA style
Biletskyi Oleksandr. "Сrisis management of enterprises under war conditions". The journal "Ukrainian Journal of Applied Economics and Technology". 08.04.2025 . https://doi.org/10.36887/2415-8453-2025-2-67