Content of the publication

1.	Analysis of the impact of marketing strategy on the formation of the components of the information and logistics system of a trading enterprise Grynevych Liudmyla, Kniazieva Olena, Pedorenko Dmytro	12-15
2.	Theoretical and methodological support of enterprise adaptability management in the vuca environment Hryshyn Oleksandr	16-21
3.	Startup success metrics: comprehensive analysis, contextual adaptation, and application issues Serhiienko Olena, Serhiienko Olena, Samus Pavlo	22-26
4.	Strategic development management model: stages of formation and directions of evolution Kashulskyi Oleksiy	27-31
5.	Evolutionary economics and the grain market: redefining competitive advantage in the era of agriculture 4.0 Sedikov Denys, Sedikov Denys, Garbazhii Kateryna	32-38
6.	Contemporary approaches to managing the careers of professionals in innovative enterprises Lytovchenko Iryna, Shevchenko Stanislav	39-45
7.	Educational institutions in the context of changes: strategic management as a tool for adaptation to global trends Voronko-Nevidnycha Tetiana, Bakhmat Liudmyla, Shylo Valeriia, Pylypenko Dmytro	46-49
8.	Methodological approach to the formation of innovative management tools Vytvytska Olga, Kondrat Oleksandr, Krykunenko Kateryna	50-55
9.	Innovative technologies for assessing management performance in the conditions of the post-war economy Lebedynska Olena, Ivanisov Oleg, Achkasova Oksana	56-61
10.	Formation and implementation of the organizational mechanism of labor motivation in the management system of organizations Ivaniuk Ulana	62-65
11.	Formation of a system for assessing social responsibility in modern socio-economic conditions Hrachova Yana	66-72
12.	Creative industries marketing tools: aesthetics, sensory and identity Kucheruk Oleksandr	73-76
13.	Tools and the role of personalized communications in forming customer experience Serbin Mykyta	77-81
14.	Harmonization of accounting for settlements with buyers and customers in the context of sustainable development Biloivanenko Oleksandr	82-85
15.	Business process management of ukrainian enterprises in the conditions of digital transformation and global instability Irtyshcheva Inna, Tubaltseva Nataliia, Ishchenko Olena, Archybisova Dariia, Paliy Vladyslav	86-89
16.	Formation of an import substitution strategy based on enterprise performance controlling Druhova Olena, Skyba Olena, Feklistov Oleksandr, Basiurkina Nataliya, Shalenyi Volodymyr	90-93
17.	Institutional and economic foundations of state regulation of the agricultural sector in ukraine Grabovski Dmytro	94-97
18.	Conceptual principles of adaptive management in a commercial bank in martial state conditions Lepeyko Tetyana, Maksakov Yevgeniy	98-102
19.	Wine cork as a specific identification criterion Yudicheva Оlha, Lialina Natalia, Ohorodnik Iryna	103-106
20.	Information algorithms as a factor of economy simulation, increasing risk and unpredictability Andrushkiv Bohdan, Hrushko Viktor, Hrushko Serhii	107-110
21.	Comparative analysis of traditional and innovative approaches to modeling enterprise business processes as a reengineering tool Gasimzade Malik, Kyrii Valentyna, Pribylnova Inna, Shakun Vladyslav	111-114
22.	Managing the behavior of company staff in crisis situations Sazonova Tetiana, Vasyukha Oleksandr	115-117
23.	Geospastical analysis of the urban environment and transport infrastructure of odesa in the context of sustainable development and public administration Sopov Dmytro, Kniaz Oleksandr, Sadovyy Ivan, Panasyuk Olga, Sopova Nadiia	118-123
24.	Prerequisites for the implementation of environmental innovations in industrial enterprises Shi Xiaoxi	124-128
25.	Event management in the brand management system: synergy of communication and image Potapiuk Iryna, Shabelnyk Serhii, Borysenko Denys	129-132
26.	Institutional role of agricultural cooperatives in strengthening food security in the conditions of the war Bohdanov Oleksandr, Lazakovych Ivan, Savin Andrii	133-139
27.	Guidelines for enterprise management in the conditions of uncertainty and bani world Haharinov Oleksii, Nemchenko Valerii	140-144
28.	Problem aspects of rental relations in the territory of kharkiv urban territorial community Shterndok Ernest, Pilicheva Maryna	145-149
29.	Cadastral zoning of marine water areas Perovych Lev, Perovych Igor, Perovych Lesya, Ruda Anastasia	150-154
30.	Impressions as a theoretical and practical basis for the enterprise reputation Iastremska Olesia	155-159
31.	Construction of geoid and quasi-geoid height maps and their comparison on the territory of europe Lukianchenko Iurii, Gumennyi Mykhailo, Lopushanskyi Oleksandr, Semchenko Karina, Spivak Vladyslav, Matvyeyev Yaroslav	160-165
32.	Professional ethics of accountants in the context of ukraine’s transition to international accounting and financial reporting standards Kryukova Irina, Ryzhikova Natalia, Birchenko Nataliia, Holovko Oleksandra	166-169
33.	The impact of the agricultural sector on the development of ukraine’s logistics infrastructure Reznik Nadiia, Makarova Tetiana	170-173
34.	Legal framework for the digitalization of local governance in the context of robotic and intelligent system integration Sokolik Vitalii	174-178
35.	Competitive advantages and state of the turkey meat market Kulichenko Oleksandr	179-184
36.	Priorities for the development of wholesale grain trade and agricultural entrepreneurship in the context of european integration Agres Oksana, Popadynets Nazariy	185-188
37.	Methodological support for assessing the professional development of managerial personnel Nazarov Nikita, Khomenko Petro	189-192
38.	Investment incentives for the growth of the engineering services market Smerichevskyi Serhii, Kryvovyazyuk Igor	193-196
39.	Alternative energy as a driver of economic modernization of ukraine Lagodiienko Volodymyr, Demchenko Oleksandr, Piechka Serhii, Shevchenko Vitalii	197-200
40.	Business entities in the conditions of digitization of the economy: changing functional roles and forms of interaction Chernii Ihor, Panukhnyk Olena	201-206
41.	Marketing management of resource potential development of agricultural enterprises Bakhchivanzhi Liudmila, Herasymchuk Olexandr, Demyanchyk Yuriy, Nemchyninov Yevgen, Tkachenko Denys	207-214
42.	Adaptive strategies for managing corporate integration of enterprises Zelisko Inna, Soroka Anna, Mankuta Yana, Shatalov Oleksandr	215-219
43.	The impact of leadership on personnel development under the influence of digital transformation Kanova Oleksandra, Kryvobok Kateryna, Omarov Elvin	220-225
44.	Innovative approaches to the creation of a tourist product in the odessa region Krupitsa Iryna, Ivanitsky Igor	226-229
45.	Digital business transformation: scientific approaches and tools for sustainable development Savytska Nataliia, Polevych Andriiy	230-233
46.	Factors influencing the effectiveness of the management of educational institutions’ development Myronova Olga	234-237
47.	Financial and credit instruments for supporting social housing provision in ukraine Semenov Nazar Oleksandrovych, Krasnevich Alexander Anatolyevich, Baranovskyi Eduard	238-242