Content of the publication

1.	Analysis of the impact of marketing strategy on the formation of the components of the information and logistics system of a trading enterprise Grynevych Liudmyla, Kniazieva Olena, Pedorenko Dmytro	12-15
2.	Theoretical and methodological support of enterprise adaptability management in the vuca environment Hryshyn Oleksandr	16-21
3.	Startup success metrics: comprehensive analysis, contextual adaptation, and application issues Serhiienko Olena, Serhiienko Olena, Samus Pavlo	22-26
4.	Strategic development management model: stages of formation and directions of evolution Kashulskyi Oleksiy	27-31
5.	Evolutionary economics and the grain market: redefining competitive advantage in the era of agriculture 4.0 Sedikov Denys, Sedikov Denys, Garbazhii Kateryna	32-38
6.	Contemporary approaches to managing the careers of professionals in innovative enterprises Lytovchenko Iryna, Shevchenko Stanislav	39-45
7.	Educational institutions in the context of changes: strategic management as a tool for adaptation to global trends Voronko-Nevidnycha Tetiana, Bakhmat Liudmyla, Shylo Valeriia, Pylypenko Dmytro	46-49
8.	Methodological approach to the formation of innovative management tools Vytvytska Olga, Kondrat Oleksandr, Krykunenko Kateryna	50-55
9.	Innovative technologies for assessing management performance in the conditions of the post-war economy Lebedynska Olena, Ivanisov Oleg, Achkasova Oksana	56-61
10.	Formation and implementation of the organizational mechanism of labor motivation in the management system of organizations Ivaniuk Ulana	62-65
11.	Formation of a system for assessing social responsibility in modern socio-economic conditions Hrachova Yana	66-72
12.	Creative industries marketing tools: aesthetics, sensory and identity Kucheruk Oleksandr	73-76
13.	Tools and the role of personalized communications in forming customer experience Serbin Mykyta	77-81
14.	Harmonization of accounting for settlements with buyers and customers in the context of sustainable development Biloivanenko Oleksandr	82-85
15.	Business process management of ukrainian enterprises in the conditions of digital transformation and global instability Irtyshcheva Inna, Tubaltseva Nataliia, Ishchenko Olena, Archybisova Dariia, Paliy Vladyslav	86-89
16.	Formation of an import substitution strategy based on enterprise performance controlling Druhova Olena, Skyba Olena, Feklistov Oleksandr, Basiurkina Nataliya, Shalenyi Volodymyr	90-93
17.	Institutional and economic foundations of state regulation of the agricultural sector in ukraine Grabovski Dmytro	94-97
18.	Conceptual principles of adaptive management in a commercial bank in martial state conditions Lepeyko Tetyana, Maksakov Yevgeniy	98-102
19.	Wine cork as a specific identification criterion Yudicheva Оlha, Lialina Natalia, Ohorodnik Iryna	103-106
20.	Information algorithms as a factor of economy simulation, increasing risk and unpredictability Andrushkiv Bohdan, Hrushko Viktor, Hrushko Serhii	107-110
21.	Comparative analysis of traditional and innovative approaches to modeling enterprise business processes as a reengineering tool Gasimzade Malik, Kyrii Valentyna, Pribylnova Inna, Shakun Vladyslav	111-114
22.	Managing the behavior of company staff in crisis situations Sazonova Tetiana, Vasyukha Oleksandr	115-117
23.	Geospastical analysis of the urban environment and transport infrastructure of odesa in the context of sustainable development and public administration Sopov Dmytro, Kniaz Oleksandr, Sadovyy Ivan, Panasyuk Olga, Sopova Nadiia	118-123
24.	Prerequisites for the implementation of environmental innovations in industrial enterprises Shi Xiaoxi	124-128
25.	Event management in the brand management system: synergy of communication and image Potapiuk Iryna, Shabelnyk Serhii, Borysenko Denys	129-132
26.	Institutional role of agricultural cooperatives in strengthening food security in the conditions of the war Bohdanov Oleksandr, Lazakovych Ivan, Savin Andrii	133-139
27.	Guidelines for enterprise management in the conditions of uncertainty and bani world Haharinov Oleksii, Nemchenko Valerii	140-144
28.	Problem aspects of rental relations in the territory of kharkiv urban territorial community Shterndok Ernest, Pilicheva Maryna	145-149
29.	Cadastral zoning of marine water areas Perovych Lev, Perovych Igor, Perovych Lesya, Ruda Anastasia	150-154
30.	Impressions as a theoretical and practical basis for the enterprise reputation Iastremska Olesia	155-159
31.	Construction of geoid and quasi-geoid height maps and their comparison on the territory of europe Lukianchenko Iurii, Gumennyi Mykhailo, Lopushanskyi Oleksandr, Semchenko Karina, Spivak Vladyslav, Matvyeyev Yaroslav	160-165
32.	Professional ethics of accountants in the context of ukraine’s transition to international accounting and financial reporting standards Kryukova Irina, Ryzhikova Natalia, Birchenko Nataliia, Holovko Oleksandra	166-169
33.	The impact of the agricultural sector on the development of ukraine’s logistics infrastructure Reznik Nadiia, Makarova Tetiana	170-173
34.	Legal framework for the digitalization of local governance in the context of robotic and intelligent system integration Sokolik Vitalii	174-178
35.	Competitive advantages and state of the turkey meat market Kulichenko Oleksandr	179-184
36.	Priorities for the development of wholesale grain trade and agricultural entrepreneurship in the context of european integration Agres Oksana, Popadynets Nazariy	185-188
37.	Methodological support for assessing the professional development of managerial personnel Nazarov Nikita, Khomenko Petro	189-192
38.	Investment incentives for the growth of the engineering services market Smerichevskyi Serhii, Kryvovyazyuk Igor	193-196
39.	Alternative energy as a driver of economic modernization of ukraine Lagodiienko Volodymyr, Demchenko Oleksandr, Piechka Serhii, Shevchenko Vitalii	197-200
40.	Business entities in the conditions of digitization of the economy: changing functional roles and forms of interaction Chernii Ihor, Panukhnyk Olena	201-206
41.	Marketing management of resource potential development of agricultural enterprises Bakhchivanzhi Liudmila, Herasymchuk Olexandr, Demyanchyk Yuriy, Nemchyninov Yevgen, Tkachenko Denys	207-214
42.	Adaptive strategies for managing corporate integration of enterprises Zelisko Inna, Soroka Anna, Mankuta Yana, Shatalov Oleksandr	215-219
43.	The impact of leadership on personnel development under the influence of digital transformation Kanova Oleksandra, Kryvobok Kateryna, Omarov Elvin	220-225
44.	Innovative approaches to the creation of a tourist product in the odessa region Krupitsa Iryna, Ivanitsky Igor	226-229
45.	Digital business transformation: scientific approaches and tools for sustainable development Savytska Nataliia, Polevych Andriiy	230-233
46.	Factors influencing the effectiveness of the management of educational institutions’ development Myronova Olga	234-237
47.	Financial and credit instruments for supporting social housing provision in ukraine Semenov Nazar Oleksandrovych, Krasnevich Alexander Anatolyevich, Baranovskyi Eduard	238-242
48.	Organisational and economic support for the inclusive development of rural areas Hutorov Andrii, Tsentylo Konstantin	243-248
49.	Strategic directions for developing the economic potential of agricultural enterprises Kalinichenko Sergiy, Sukhanova Alla	249-253
50.	Theoretical principles of the functioning of marketing logistics systems in the agricultural sector of the economy of ukraine Pavlyshyn Serhii	254-259
51.	Digital marketing as a factor in increasing the competitiveness of enterprises in the b2b segment Ivanchenkova Larysa, Ozarko Kateryna, Pikh Mariia, Leonov Igor, Koriahin Oleksandr	260-263
52.	Ensuring the economic security of an enterprise in the face of modern challenges: international experience and the specifics of post-war recovery Revenko Olena, Lagodiienko Volodymyr, Uvarov Serhii, Bereza Valerii, Piechka Serhii	264-267
53.	Analysis of economic activity in rural entrepreneurship Kovach Alina	268-272
54.	Transformation of the mechanisms of social responsibility in the line management system Lypovyi Dmytro	273-276
55.	Organizational and economic mechanisms of strategic implementation of regional water management development policy in the regional management system Zubko Anastasia	277-283
56.	Optimization of the laser unit in cyclic sewing machines Krasii Mykhailo, Polishchuk Oleh, Yerii Andrii, Lisevych Svitlana	284-287
57.	Human resources as a factor in increasing the efficiency of industrial enterprises in ukraine in conditions of uncertainty Bexhter Lilia	288-292
58.	Implementation of foreign experience in agribusiness food safety management under ukraine’s european integration Podsokha Anna	293-298
59.	Methodological approaches to assessing and forecasting the economic efficiency of agri-food enterprises in the conditions of digitalization Kononenko Oleh	299-303
60.	Development of a conceptual model for managing the resource potential of an enterprise based on a system-process approach Spivak Andrii	304-308
61.	Investment mechanisms for managing the development of the competitiveness potential of agricultural enterprises Zaichenko Yevhen	309-313
62.	Formation of a strategy for sustainable development of mesosystems in the context of post-war socio-economic reconstruction of ukrainian cities Pavlovsky Serhii	314-320
63.	Accounting and reporting in management of innovative development of an enterprise Kovalevska Nadiia, Nakisko Oleksandr	321-324
64.	Innovative and technological determinants of the competitiveness of dairy enterprises Voloshchuk Maksym	325-328
65.	The economic substance of a company’s innovation policy Varyha Danylo	329-333
66.	Demographic and economic determinants of innovative development of rural space Legeta Jaroslav	334-339
67.	Strategic management of enterprise development in the context of a circular economy as a factor in enhancing their competitiveness Dramaretska Krystyna, Terletska Myroslava	340-344
68.	The impact of digitalization on the development of marketing and sales systems of agricultural products Leyzerovych Roman, Zozulia Illia	345-348
69.	Financial, credit, and investment support for the expanded reproduction of potential in ensuring the financial and economic stability of enterprises Tsupak Volodymyr, Kralіa Viktoriia, Maiboroda Serhii	349-352
70.	Systemic transformation of the organizational and economic mechanism of agricultural enterprises of ukraine in conditions of uncertainty and military challenges Revenko Dmytro	353-356
71.	Adaptive-innovative approach to human capital formation in the digital economy Poberezhna Zarina, Tytykalo Volodymyr	357-360
72.	Managing corporate social responsibility in support of sustainable urban development Korniietskyi Alexander, Titov Stanislav, Kondrat Oleksandr	361-364
73.	Threat assessment tools: building the competitiveness of agricultural enterprises to ensure sustainable development Wenlong Yang	365-370
74.	Factors influencing consumer behavior in today’s environment Perebiynis Roman	371-374
75.	Socio-economic basis of innovative development of the regional tourism sector Hruchkovskyi Vіktor	375-379
76.	Theoretical foundations of forming mechanisms for vertical integration of agricultural business entities Hrosul Oleksandr	380-384
77.	Formation of the organizational and economic mechanism for corporate value management Tsiupak Vasyl	385-389
78.	Assessment of risks and socio-environmental impacts of technical and technological development: comprehensive analysis of soil degradation and labor market transformation Bulava Serhii, Sabadash Inna	390-393
79.	Features of omnichannel strategy implementation in branding Budnikevych Iryna, Nikulcha Valentyn	394-399
80.	Comparative analysis of urban and rural communities in the zakarpattia region: institutional and organizational bases for the formation of territorial regulatory capacity Оgrazansky Vladyslav	400-403
81.	Theoretical foundations for the development of a stakeholder-oriented corporate social responsibility strategy in small and medium-sized business management Glazov Oleksandr, Naumenko Oleksandr	404-407
82.	The role of digital technologies in the development of logistics for organic agricultural products Svyryd Oleh, Danko Yuriy	408-413
83.	Current state of the military avionics market Zhezherun Yuliia, Kolesnyk Vitalii	414-416
84.	The transformation of marketing strategies in the context of changing consumer behavior Yano Artem	417-420
85.	Cooperation and its modern models in the system of rural development and food security in the region Lazakovych Ivan	421-428
86.	Creative-adaptive management as a tool of innovation management Korenyuk Petro	429-432
87.	Ensuring the resilience of the agri-food market under socio-economic transformations Mykolenko Inna, Gorobets Roman	433-436
88.	Adaptation of enterprise marketing activities to the conditions of relocation and remote work Havrylchenko Olena, Mazorenko Yevhen	437-440
89.	Digital transformation of anti-crisis management mechanisms of construction enterprises at different stages of the life cycle under martial law Zubko Vitaliy	441-446
90.	Conceptualization of accounting and analytical support for sustainable innovative development of enterprises in the agro-industrial sector Chmil Yevhenii	447-451
91.	Digitalization of brand lifecycle management of agricultural enterprises in the conditions of esg transformation Levchenko Dmytro, Melnichenko Oksana	452-456