# 24 126-131 View full article

УДК 005.511:004.9; 338.45; 005.334

DOI: https://doi.org/10.36887/2415-8453-2025-4-24

Seleznova Halyna,
Candidate of Science (in Economics), Associate Professor, Associate Professor of Enterprise Economics and Business Organization Department,
Simon Kuznets Kharkiv National University of Economics, Kharkiv
https://orcid.org/0000-0003-1942-923X
Khvostikov Andrii,
PhD in Economics, Lecturer,
Simon Kuznets Kharkiv National University of Economics, Kharkiv
https://orcid.org/0000-0003-1177-9761

JEL classification: M11, O32, M15, D81

Published: 19.12.2025

The article is devoted to the transformation of enterprise planning systems under the influence of Industry 4.0. Under conditions of VUCA and BANI, traditional deterministic methods become less efficient and are outperformed by intelligent systems. For Ukrainian businesses during the war, modernization of planning is a strategic tool for ensuring resilience. The purpose of the work is to theoretically substantiate and analyze the practical aspects of the transition to digital planning models based on predictive analytics and Data-Driven approaches. The study uses system analysis to examine the architecture of ERP systems; comparative analysis to compare the approaches of Industry 3.0 and 4.0; case studies of market leaders (Kernel, Metinvest, DTEK); and the method of logical generalization to identify barriers to digitalization. It has been proven that the digital transformation of planning is based on three shifts: the transition to Rolling Forecasting, the introduction of probabilistic modeling, and the use of artificial intelligence. The industry 4.0 toolkit is analyzed: integrated business planning (IBP), DDMRP methodology, deep learning algorithms (LSTM), and digital twins (Digital Twins). The synergy of these technologies enables risk-free testing of what-if scenarios. The experience of leading companies confirms that implementing these tools delivers measurable economic benefits – EBITDA growth and working capital optimization, even in crisis conditions. The digitalization of planning is imperative for integrating domestic businesses into global value chains. The main barriers to implementation are a lack of digital competencies, an outdated culture, and investment risks. It is recommended to focus on business process reengineering and cloud infrastructure development. The study’s results can be used by management to develop adaptive management strategies.

Keywords: digital planning, artificial intelligence, IBP, DDMRP, digital twins, VUCA world, strategic resilience.

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Seleznova Halyna, Khvostikov Andrii. . Planning methods in an enterprise in the conditions of digitalization: transformation of paradigms, tools, and practice. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #4. 126-131pp. https://doi.org/10.36887/2415-8453-2025-4-24

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Seleznova Halyna, Khvostikov Andrii. "Planning methods in an enterprise in the conditions of digitalization: transformation of paradigms, tools, and practice". The journal "Ukrainian Journal of Applied Economics and Technology". . https://doi.org/10.36887/2415-8453-2025-4-24

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