# 13 71-75 View full article

УДК 005.963

DOI: https://doi.org/10.36887/2415-8453-2025-4-13

Pererva Ivanna,
Candidate of Science in Economics, Associate Professor, Associate Professor of the Management, Business and Administration Department,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-8119-7022
Chen Xiaoyan,
Second-level master's degree student, Management, Business and Administration Department,
Simon Kuznets Kharkiv National University of Economics

JEL classification: M12, M53

Published: 19.12.2025

The article examines personnel development management in an enterprise in the context of digital transformation, which radically changes HRM functions, employee competency requirements, and approaches to organizational development. The author substantiates the relevance of the topic considering rapid technological updates, changing requirements for employees’ professional competencies, and the evolving role of HR departments. The purpose of the article is to analyze international experience and national practices in managing personnel development with due regard for the challenges of the digital era. The methodological basis of the study is based on general scientific methods of analysis and synthesis, comparative and typological approaches, systematization, and generalization. The paper provides a comparative analysis of personnel development approaches in the United States, the United Kingdom, France, Singapore, Japan, China, and Ukraine. Attention is paid to transforming the HR function, introducing digital tools (AI, Big Data, LMS, LXP, e-learning), and developing employees’ digital competencies. As a result of the study, the forms of personnel development (internal/external training, coaching, rotation, online education) are systematized, and practical strategies for their implementation at enterprises in the digital environment are identified. A classification of personnel development models and approaches to their adaptation in the national context is proposed. The scientific novelty lies in the combination of macro-level international analysis with micro-level consideration of corporate strategies for personal development in the context of digitalization. The practical significance of the study lies in the possibility of using its results to formulate HR strategies for enterprises, particularly in Ukraine and China, considering the best international practices. Prospects for further research include deepening the empirical analysis of digital learning platforms, assessing the effectiveness of implementing intelligent HR systems, and developing a model for integrating digital and flexible forms of learning for enterprises in various sectors of the economy.

Keywords: personnel development, digital transformation, human resources management, international experience, digital competencies, personnel training, e-learning, personnel development strategy.

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Pererva Ivanna, Chen Xiaoyan. . Personnel development management at an enterprise in the context of digital transformation: international experience and national practices. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #4. 71-75pp. https://doi.org/10.36887/2415-8453-2025-4-13

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Pererva Ivanna, Chen Xiaoyan. "Personnel development management at an enterprise in the context of digital transformation: international experience and national practices". The journal "Ukrainian Journal of Applied Economics and Technology". . https://doi.org/10.36887/2415-8453-2025-4-13

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