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УДК 331.101.658.1:378.37

DOI: https://doi.org/10.36887/2415-8453-2025-1-40

Poberezhna Zarina,
Doctor of Science in Economics, Professor, Professor of the Department of Economics and Business Technologies,
National Aviation University
https://orcid.org/0000-0001-6245-038X
Tytykalo Volodymyr,
Doctor of Science in Economics, Associate Professor, Professor of the Department of Air Transport Economics,
National Aviation University
http://orcid.org/0000-0001-9461-5521

JEL classification: L26; M14; Q01

The article examines the content and methodological aspects of the formation of motivational aspects of the development of a socially responsible enterprise in the context of circular processes. It is determined that a socially responsible business is an important element of a circular economy, since it contributes to sustainable development, maintaining a balance between economic, environmental and social aspects. It is generalized that one of the main aspects of social responsibility is the minimization of waste and the reduction of the use of natural resources. The substantive characteristics of a socially responsible enterprise in the context of a circular economy are studied, which help enterprises to achieve success in the context of a circular economy, contributing to the preservation of natural resources, the development of society and the support of sustainable economic growth. It is substantiated that the successful development of socially responsible enterprises in the context of circular processes depends on the multifaceted influence of various factors. A system of motivational factors that influence a developed socially responsible enterprise in the context of circular processes is developed. It is substantiated that the latest directions in the development of motivational approaches to the development of socially responsible business in the context of circular processes focus on the integration of sustainable practices, ethical standards and innovative solutions that support environmentally friendly production and resource conservation. Implementing circular processes such as resource reuse, recycling and recovery is becoming a key motivational tool for businesses. Businesses focused on sustainability are actively looking for ways to achieve not only financial goals, but also environmental and social ones.

Keywords: circular economy, circular process, social responsibility, socially responsible development, motivation, motivational support, potential development, business innovation, motivational aspects, enterprise.

Rеferences

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The article was received 02.01.2025

Quote article, APA style

Poberezhna Z. , Tytykalo V. 02.01.2025 . Motivational aspects of the development of socially responsible entrepreneurship in the context of circular processes. Ukrainian Journal of Applied Economics and Technology. 2025. №1. 242-247 pp. https://doi.org/10.36887/2415-8453-2025-1-40

Quote article, MLA style

Poberezhna Z. , Tytykalo V. Motivational aspects of the development of socially responsible entrepreneurship in the context of circular processes. Ukrainian Journal of Applied Economics and Technology. 02.01.2025 . https://doi.org/10.36887/2415-8453-2025-1-40