# 32 265-272 View full article

УДК: 35.072

DOI: https://doi.org/10.36887/2415-8453-2021-4-32

Olena Bolotova
PhD in Economic, Associate Professor, Associate Professor of the Department of State Management, Public Administration and Regional Economy,
Simon Kuznets Kharkiv National University of Economics

JEL classification: L38

Abstract

In modern conditions of the rapid development in the information society, the active formation of various social networks, the formation of many forms of self-organization of the population, including civil movements, unions, associations, etc., the issue of creating an effective system of communication between the government and society is gaining considerable importance, which, as experience proves of many countries, significantly contributes to increasing the effectiveness of public administration and ensuring sustainable social and economic development. In the conditions when the real influence of public opinion on the policy of government institutions is recognized, a natural, legitimate question arises about its possible use to achieve the political and ideological goals set by the government. The issue of though collaboration of public opinion policy, the influence of public opinion on political decision-making are rather essential for effective activities of all participants of political process – institutions of power, political parties and their leaders, public organizations, movements, representatives of business-structures, as well as specialists in the field of political communications. The most active state influence on the public is carried out through the mass media. The means of mass communication in many ways determine the linguistic, socio-psychological and cultural situation in society. By informing the public about the state of the world and filling their free time, the mass media influence their thinking, behavior, style of world perception and type of culture. Very often, culture is treated as a system of collective knowledge, with the help of which people model the world around them. In line with this concept, individual actions of people, inextricably linked with communicative processes, belong to a complex system of collective knowledge, which is transmitted through language. The most important function of the mass media, their purpose is to provide objective information, on the basis of which it is possible to make a true picture of today; to ensure freedom of thought and speech, the right to publicly express one’s opinions, to defend one’s own civic position.

Keywords: communications, process, public organization, interaction, mass media.

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The article was received 05.10.2021

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Olena Bolotova. 05.10.2021. Improvement of the process of communication interaction in the activities of a public organization. The journal "Ukrainian Journal of Applied Economics and Technology". 2021 / #4. 265-272pp. https://doi.org/10.36887/2415-8453-2021-4-32

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Olena Bolotova. "Improvement of the process of communication interaction in the activities of a public organization". The journal "Ukrainian Journal of Applied Economics and Technology". 05.10.2021. https://doi.org/10.36887/2415-8453-2021-4-32

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