# 47 241-244 View full article

УДК 355.45:502.33:338.439.5

DOI: https://doi.org/10.36887/2415-8453-2025-4-47

Ihnatenko Mykola,
Doctor of Economic Sciences, Professor, Head of the Department of Economics,
Hryhorii Skovoroda University of Pereiaslav
https://orcid.org/0009-0009-8626-4624
Burdonos Lyudmila,
Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Management,
Hryhorii Skovoroda University of Pereiaslav
https://orcid.org/0000-0002-1084-0826
Yatsenko Vladislav,
Student of the Third (Educational and Scientific) Level of Higher Education,
Hryhorii Skovoroda University of Pereiaslav
https://orcid.org/0009-0007-9848-9834

JEL classification: R11, O18, Q13

Published: 19.12.2025

The article considers the main directions for introducing innovations into agricultural enterprises and the components of digital and information technologies as the basis for improving strategic management through digitalization. It is determined that modern, innovative development of agricultural enterprises is based on high-tech equipment and technologies. They play a leading role in increasing their efficiency and productivity, ensuring competitiveness. The analysis and assessment of the main innovative technologies in crop and livestock farming, production organization, and other agricultural enterprise activities are carried out. Special attention is paid to the competitive advantages they generate, but potential risks and threats are also noted. Conclusions are drawn about the need for constant innovative training of employees, specialists, and managers. It is substantiated that the main directions of improving the strategic management of agricultural enterprises on the basis of digitalization are: the introduction of accounting automation, software for analysis, planning and forecasting of the economic activities of agricultural enterprises on the basis of large data sets; the introduction of a controlling system for controlling and managing activity costs; digitalization of document flow; use of digital finance and online payments; formation of innovative marketing technologies; development and comprehensive support of electronic and mobile commerce; use of the laws of behavioral finance and behavioral economics for training, education, and personal growth of managers; training of managerial personnel on innovative principles. The role of social innovations, behavioral economics and behavioral finance, and cognitive sciences in ensuring business ethics, a favorable moral climate among employees, and improving strategic management in general is emphasized.

Keywords: agricultural enterprises, strategic management, digitalization, information technologies, digital finance, behavioral economics, social innovations.

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Ihnatenko Mykola, Burdonos Lyudmila, Yatsenko Vladislav. . Improvement of strategic management of agricultural enterprises based on digitization. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #4. 241-244pp. https://doi.org/10.36887/2415-8453-2025-4-47

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Ihnatenko Mykola, Burdonos Lyudmila, Yatsenko Vladislav. "Improvement of strategic management of agricultural enterprises based on digitization". The journal "Ukrainian Journal of Applied Economics and Technology". . https://doi.org/10.36887/2415-8453-2025-4-47

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