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УДК 330.16:658

DOI: https://doi.org/10.36887/2415-8453-2026-2-50

Ushkalyov Volodymyr,
Candidate of Economic Sciences, Associate Professor,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-2445-669X
Gulei Anatolii,
Doctor of Economics, Professor, Professor of the Department of Economic Expertise and Land,
West Ukrainian National University,
https://orcid.org/0000-0002-2078-0644

JEL classification: D21, O33, L22

The rapid penetration of digital technologies across all spheres of human life is bringing significant changes in the behavior of economic entities. To maintain business efficiency, it is necessary to adapt to new social conditions in which digital technologies are radically changing traditional patterns of behavior. The opportunity to implement rapid, effective adaptation is provided by the enterprise’s innovative development, which is focused on changes in the economic behavior of market entities. This makes it relevant to study behavioral changes caused by digitalization. The purpose of the study is to identify changes in the patterns of economic behavior of market entities associated with digitalization, and to develop a model of enterprise behavior that will enable a better response to new challenges and conditions in the external environment. The specified goal was achieved using such methods as: methods of systematization (to identify the structure of the studied concepts), generalization (to identify key elements), structural analysis (to identify the features of the impact of digitalization), comparison and synthesis (when creating a model of innovative development of the enterprise). The results of the study were: clarification of the role and significance of digitalization in determining the behavior of economic entities; clarification of the content of the concepts of “economic behavior”, “economic behavior of the enterprise”, as well as identification of their key elements; systematization of changes occurring in the behavior of economic entities under the influence of digitalization; identification of factors that determine the success of innovative behavior of enterprises; creation of a model for ensuring the innovative development of enterprises, focused on the modern needs of society. The practical significance of the results lies in the possibility of implementing an innovative model of enterprise development by transforming their economic behavior through the harmonization of behavioral patterns within the system of economic relations with other market entities.

Keywords: economic behavior, economic behavior of the enterprise, digitalization, innovative development, organizational development.

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The article was received 31.05.2026

Quote article, APA style

Ushkalyov V. , Gulei A. 31.05.2026. Features of the economic behavior of enterprises in the conditions of digitalization. Ukrainian Journal of Applied Economics and Technology. 2026. №2. 270-275 pp. https://doi.org/10.36887/2415-8453-2026-2-50

Quote article, MLA style

Ushkalyov V. , Gulei A. Features of the economic behavior of enterprises in the conditions of digitalization. Ukrainian Journal of Applied Economics and Technology. 31.05.2026. https://doi.org/10.36887/2415-8453-2026-2-50