# 25 132-138 View full article

УДК 330.338.012:339.9

DOI: https://doi.org/10.36887/2415-8453-2025-4-25

Ivantsov Serhii,
Candidate of Technical Sciences, Doctoral Student at the Department of International Economic Relations,
University of Customs and Finance,
https://orcid.org/0000-0002-8715-0778

JEL classification: F15, O38, О52

Published: 19.12.2025

The widespread use of digital technologies (DT) has changed economic systems and led to the emergence of the digital economy (DE). The intensification of digital transformations ensures economic dynamism and competitiveness, improves the quality of life of the population, and solves many social problems; therefore, it becomes a subject of public policy. Before the full-scale invasion, digital transformations (DTF) were gradually taking place in Ukraine, but during the war, their parameters deteriorated significantly and acquired new qualities and characteristics; the demand for their use increased to some extent. Therefore, a strategic approach and an active state policy to support digitalisation are needed, taking into account new priorities. The purpose of the article is to make analytical assessments and identify the peculiarities of the development of the DE in Ukraine in the context of war. Considering the general macroeconomic conditions, the role of the digital sector in Ukraine’s economy, its potential and global economic position, the importance of intensifying DTF in the context of war is substantiated. It emphasizes the deterioration of the digital sector’s parameters and problems during the war, the need for support, and the importance of external factors for its recovery. Based on the analysis of the components of the Network Readiness Index, the deterioration of the potential and parameters of digitalisation in the context of war is shown. Despite its negative impact, the digitalisation process in Ukraine continues, with priority areas changing and e-business gradually adapting and growing. The importance of digitalisation for the recovery and further sustainable economic growth is emphasised. There is an increase in government activity in implementing and supporting digital transformations, as well as in improving the regulatory framework for the development of the DE. Attention is drawn to the growth of external support for Ukraine in the digital sphere, the expediency of cooperation with the EU, and participation in its measures to accelerate the digital transition.

Keywords: digital technologies, digital economy, digital sector, innovation potential, digital transformations, state support, international cooperation.

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Ivantsov Serhii. . Features of the digital economy development in ukraine under the war conditions. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #4. 132-138pp. https://doi.org/10.36887/2415-8453-2025-4-25

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Ivantsov Serhii. "Features of the digital economy development in ukraine under the war conditions". The journal "Ukrainian Journal of Applied Economics and Technology". . https://doi.org/10.36887/2415-8453-2025-4-25

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