# 52 265-271 View full article

УДК 004.9:338.2

DOI: https://doi.org/10.36887/2415-8453-2025-4-52

Yatsenko Oleksandr,
Ph.D. in Economics, Doctoral Student of the International Trade and Marketing Department, Seeds Senior Finance Business Partner Ukraine at Syngenta LLC,
Kyiv National Economic University named after Vadym Hetman
https://orcid.org/0000-0002-0388-728X
Andriushchenko Anhelina,
PhD Student of the Department of Business Economics and Entrepreneurship,
Kyiv National Economic University named after Vadym Hetman
https://orcid.org/0000-0003-4174-2740
Osadchuk Valeriia,
PhD Student of the Department of International Trade and Marketing,
Kyiv National Economic University named after Vadym Hetman
https://orcid.org/0000-0002-1478-7882
Kyryliuk Oksana,
Doctor of Philosophy in Entrepreneurship, Trade and Exchange Activities, Associate Professor, Associate Professor of the Department of Business Economics and Entrepreneurship,
Kyiv National Economic University named after Vadym Hetman
https://orcid.org/0009-0002-6766-746X

JEL classification: O33, L86, M15

Published: 19.12.2025

The article examines the theoretical foundations and key directions of digital transformation of business ecosystems under global challenges driven by accelerated digitalization, growing market complexity, and increasing environmental uncertainty. The purpose of the study is to provide a theoretical justification and systematization of the mechanisms through which digital business ecosystems function as instruments of economic value creation. The research is based on the application of systemic and structural-logical analysis, comparative analysis, synthesis of contemporary scientific approaches, and conceptual modeling. The study demonstrates that digital business ecosystems represent a new organizational form of economic activity built on platform-based architectures, network effects, data integration, and cross-sector interaction. It is shown that ecosystems create value in both horizontal and vertical dimensions by consolidating heterogeneous customer groups and strengthening positions at critical control points along customer journeys in B2C and B2B markets. Attention is paid to the limitations of first-generation ecosystems (Ecosystem 1.0), including fragmentation, limited scalability, and insufficient organizational and governance readiness. Based on the generalization of these limitations, the article substantiates a conceptual transition to Ecosystem 2.0, emphasizing strategic mapping of control points, targeted development of digital capabilities, and the design of an effective governance architecture for multi-actor coordination. The scientific novelty lies in integrating value-creation mechanisms with ecosystem governance logic, enabling a more comprehensive understanding of digital ecosystem transformation under global disruptions. The practical significance of the results consists in their applicability for the development of ecosystem strategies and platform-based business models by firms.

Keywords: digital transformation, digital business ecosystems, platforms, network effects, control points, Ecosystem 1.0, Ecosystem 2.0.

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Yatsenko Oleksandr, Andriushchenko Anhelina, Osadchuk Valeriia, Kyryliuk Oksana. . Digital transformation of ecosystems under global challenges. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #4. 265-271pp. https://doi.org/10.36887/2415-8453-2025-4-52

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Yatsenko Oleksandr, Andriushchenko Anhelina, Osadchuk Valeriia, Kyryliuk Oksana. "Digital transformation of ecosystems under global challenges". The journal "Ukrainian Journal of Applied Economics and Technology". . https://doi.org/10.36887/2415-8453-2025-4-52

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