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УДК 658:004.738.5

DOI: https://doi.org/10.36887/2415-8453-2026-3-4

Baran Rostyslav,
Ivano-Frankivsk NNIM of the Western Ukrainian National University,
https://orcid.org/0000-0002-3275-489X

JEL classification: M15, L86, O33

It has been demonstrated that traditional approaches to business management, based on hierarchical structures, fragmented interdepartmental interactions, and limited use of analytical tools, are gradually losing their effectiveness; consequently, implementing digital platforms to modernize management systems is becoming increasingly relevant. A comparative analysis of changes in the processes of planning, organization, motivation, coordination, and control resulting from the implementation of digital platforms is presented. It is argued that implementing digital platforms enhances management efficiency by automating business processes, optimizing resource utilization, improving information exchange between organizational units, ensuring operational control, and facilitating well-informed management decisions based on analytical data. At the same time, the main risks of digital transformation are identified, including the need to reengineer business processes, significant investment costs, the complexity of integrating information systems, the need to develop staff digital competencies, and increased cybersecurity requirements. It has been determined that digital platforms ensure comprehensive integration of management processes, the creation of a unified information environment, the automation of operations, improved analytical support, and the refinement of management decision-making mechanisms. The functional capabilities of the main types of digital platforms – ERP, CRM, BPM, SCM, and BI – are systematized, and their role in transforming individual functions of enterprise management is determined. It has been proven that digital platforms are not only technological tools for automating individual operations but also complex mechanisms for the strategic transformation of the enterprise management system. Their integrated use forms an enterprise digital ecosystem, which ensures greater flexibility, adaptability, competitiveness, and sustainability in operating in the digital economy.

Keywords: digital platforms, digital transformation, digital economy, enterprise management system, management solutions, enterprise activities, information, business processes, management functions.

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The article was received 04.09.2026

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Baran R. 04.09.2026. Digital platforms as a tool for transforming the enterprise management system. Ukrainian Journal of Applied Economics and Technology. 2026. №3. 26-32 pp. https://doi.org/10.36887/2415-8453-2026-3-4

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Baran R. Digital platforms as a tool for transforming the enterprise management system. Ukrainian Journal of Applied Economics and Technology. 04.09.2026. https://doi.org/10.36887/2415-8453-2026-3-4