# 21 120-124 View full article

УДК 005.21:330.341.1:656.7

DOI: https://doi.org/10.36887/2415-8453-2026-3-21

Gonchar Viktoriya,
Doctor of Economic Sciences, Professor, Professor of the Department of Management,
Kyiv National Economic University named after Vadym Hetman, Kyiv,
https://orcid.org/0000-0002-8765-6656
Chornogor Nataliia,
Candidate of Pedagogical Sciences, Associate Professor, Associate Professor of the Department of Aviation Engineering and Transport Technologies,
Ukrainian State Flight Academy, Kropyvnytskyi,
https://orcid.org/0000-0001-9753-9245
Bohdanov Serhii,
Candidate of Economic Sciences, Associate Professor of the Department of Management,
Classical Private University, Zaporizhzhia,
https://orcid.org/0009-0002-7438-4839

JEL classification: M10, M21, O31, O32, L93

Published: 04.09.2026

The article substantiates a conceptual and methodological basis for strategizing the development of innovation ecosystems of air transport enterprises as an integrated architecture for shaping, implementing, and adaptively revising strategic priorities within a network of interdependent participants. The methodological framework combines systems, ecosystem, structural, process, and resource-and-capability perspectives with index-based, comparative, and structural-logical analyses. The empirical component covers 2021–2025 and uses baseline indices of market dynamics, capacity capability, operational load, and indicative technological fleet renewal. The asynchronous trajectories reveal a mismatch among the pace of demand recovery, capacity expansion, capacity utilization, and technological renewal, thereby underscoring the need for ecosystem-level coordination of strategic decisions. A comparison of strategic planning, strategic management, adaptive management, and ecosystem management is used to define strategizing as a continuous process of managed reconfiguration of actors, resources, capabilities, innovation initiatives, and coordination rules around a strategic value proposition. The category of an ecosystem strategic configuration is introduced as the basic unit of strategic analysis. A six-contour conceptual and methodological basis, a seven-stage recursive strategizing cycle, a selective logic for actor configuration, the principle of dual alignment, and a five-dimensional performance profile are developed. Scientific novelty lies in shifting from viewing an innovation ecosystem as a given network of interactions to treating it as a changeable strategic configuration deliberately designed and reconfigured in response to strategic gaps and monitoring results. The practical significance lies in supporting strategic priority-setting, identifying critical partners, constructing an ecosystem innovation portfolio, and making decisions about adaptive reconfiguration.

Keywords: innovation ecosystem, strategizing, air transport enterprise, ecosystem strategic configuration, dynamic capabilities, technological renewal, innovation portfolio, adaptability.

Rеferences

  1. Adner, R. (2017). Ecosystem as Structure: An Actionable Construct for Strategy. Journal of Management, 43(1), 39–58. DOI: 10.1177/0149206316678451.
  2. Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255–2276. DOI: 10.1002/smj.2904.
  3. Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319–1350. DOI: 10.1002/smj.640.
  4. Petchenko, M. V. (2025). Metodolohichni pidkhody do stratehizatsii rozvytku innovatsiinykh ekosystem aviatransportnykh pidpryiemstv [Methodological approaches to strategizing the development of innovative ecosystems of air transport enterprises]. Sotsialna ekonomika [Social Economics], No. 69, 180–189. DOI: 10.26565/2524-2547-2025-69-15.
  5. Moerchel, A., Tietze, F., & Urmetzer, F. (2023). Visualising dynamics in innovation ecosystems: A new method and demonstration in the commercial aircraft MRO ecosystem. Technovation, 128, 102856. DOI: 10.1016/j.technovation.2023.102856.
  6. Arefieva, O. V., Simkova, T. O., & Zhurakivskyi, V. O. (2022). Stratehichnyi rozvytok aviatransportnykh pidpryiemstv v konkurentnykh umovakh [Strategic development of air transport enterprises under competitive conditions]. Ekonomika ta suspilstvo [Economy and Society], No. 44. DOI: 10.32782/2524-0072/2022-44-101.
  7. Ivanets, D. (2025). Ekonomichnyi mekhanizm zabezpechennia innovatsiinoho rozvytku aviatsiinoho pidpryiemstva v konkurentnykh umovakh [Economic mechanism for ensuring innovative development of an aviation enterprise under competitive conditions]. Visnyk Khmelnytskoho natsionalnoho universytetu. Ekonomichni nauky [Herald of Khmelnytskyi National University. Economic Sciences], 338(1), 603–609. DOI: 10.31891/2307-5740-2025-338-89.
  8. International Civil Aviation Organization. (2026). Strategic Plan 2026–2050: Safe Skies, Sustainable Future. Montréal: ICAO.
  9. International Civil Aviation Organization. (2024). The World of Air Transport in 2021; 2022; 2023; Annual Report 2024. ICAO.
  10. International Air Transport Association, Airbus, & Boeing. (2026). Official industry data for 2025: Passenger demand and commercial aircraft deliveries.
  11. Hutsaliuk, O. M. (2011). Osoblyvosti rozvytku tekhnolohii upravlinnia diialnistiu pidpryiemstva [Features of the development of enterprise management technologies]. Naukovi pratsi Kirovohradskoho natsionalnoho tekhnichnoho universytetu. Ekonomichni nauky [Scientific Works of Kirovohrad National Technical University. Economic Sciences], Iss. 20, Part II, 147–151.
  12. Hutsaliuk, O. M. (2012). Vydy tekhnolohii upravlinnia diialnistiu pidpryiemstva [Types of technologies for managing enterprise activities]. Visnyk sotsialno-ekonomichnykh doslidzhen [Bulletin of Socio-Economic Research], Iss. 3(46), Part II, 66–72.
  13. Salyha, K. S., & Hutsaliuk, O. M. (2018). Resursno-kompetentnistna paradyhma orhanizatsii upravlinnia korporatyvnymy intehratsiinymy protsesamy aktsionernykh tovarystv [Resource-competence paradigm of organizing the management of corporate integration processes of joint-stock companies]. Biznes Inform [Business Inform], No. 10, 369–376.
  14. Hutsaliuk, O. M. (2016). Postanova zadachi otsiniuvannia bezpeky intehratsiinoho rozvytku velykomasshtabnykh ekonomiko-vyrobnychykh system [Formulation of the task of assessing the security of integration development of large-scale economic and production systems]. Biznes Inform [Business Inform], No. 9, 142–149.
  15. Bondar, Yu. A., & Shchogolieva, I. V. (2024). Innovatsiini tekhnolohii yak chynnyk optymizatsii ekolohichnoho upravlinnia v konteksti vyrishennia ekonomichnykh ta lohistychnykh zavdan pidpryiemstva [Innovative technologies as a factor in optimizing environmental management in the context of solving economic and logistical tasks of an enterprise]. Upravlinnia ekonomikoiu: teoriia ta praktyka. Chumachenkivski chytannia [Economic Management: Theory and Practice. Chumachenko Readings], No. 4, 168–182. DOI: 10.37405/2221-1187.2024.168-182.

The article was received 04.09.2026

Quote article, APA style

Gonchar V. , Chornogor N. , Bohdanov S. 04.09.2026. Conceptual and methodological basis for strategizing the development of innovation ecosystems of air transport enterprises. Ukrainian Journal of Applied Economics and Technology. 2026. №3. 120-124 pp. https://doi.org/10.36887/2415-8453-2026-3-21

Quote article, MLA style

Gonchar V. , Chornogor N. , Bohdanov S. Conceptual and methodological basis for strategizing the development of innovation ecosystems of air transport enterprises. Ukrainian Journal of Applied Economics and Technology. 04.09.2026. https://doi.org/10.36887/2415-8453-2026-3-21