# 39 197-200 View full article

УДК 620.91

DOI: https://doi.org/10.36887/2415-8453-2025-3-39

Lagodiienko Volodymyr,
Doctor of Science in Economics, Professor, Head of the Department of Marketing, Entrepreneurship and Trade,
Odesa National University of Technology,
https://orcid.org/0000-0001-9768-5488
Demchenko Oleksandr,
Director of Green Tech Trade LLC,
https://orcid.org/0000-0002-0796-7164
Piechka Serhii,
PhD, Department of Trade Entrepreneurship, Commodity Science, and Business Management,
Odesa National University of Technology,
https://orcid.org/0000-0003-2688-2729
Shevchenko Vitalii,
Postgraduate Student of the Department of Trade Entrepreneurship, Commodity Studies and Business Management,
Odesa National University of Technology,
https://orcid.org/0009-0009-5909-9862

JEL classification: Q42, L94, O13

The article examines the process of marketing support for developing the resource potential of agricultural enterprises. The article discusses the current state and strategic guidelines for developing alternative energy in Ukraine’s economy, considering the challenges and prospects for post-war recovery. The dynamics of investments in renewable energy sources are analyzed, key trends are identified, and the influence of internal and external factors on the formation of the investment environment is determined. Special attention is paid to analyzing the regional distribution of solar power plants, enabling the identification of territorial disparities and the factors that determine the concentration of projects in certain regions. It was established that a significant part of renewable generation facilities is in areas with favorable natural and climatic conditions, existing infrastructure, and an active investment policy of local authorities. It is determined that the further development of alternative energy in Ukraine is closely related to the implementation of innovative technologies, such as energy storage systems, smart grids, and automated control systems. A promising direction is the combination of renewable energy sources with distributed generation, which will contribute to increasing the stability of the energy system and reducing dependence on centralized electricity production. Ukraine’s integration into the European energy space creates additional opportunities for attracting international investments, accessing technologies, and using mechanisms to support the “green” transition. The importance of improving national legislation in the energy sector is emphasized to create a stable regulatory environment, ensuring the industry’s predictability and long-term attractiveness for investors. It is substantiated that alternative energy can become one of the key drivers of economic modernization, the formation of high-tech industries, the creation of new jobs, and the strengthening of the state’s energy security. It is emphasized that in the post-war period, the development of the renewable energy sector should be based on a comprehensive strategy that combines state support, international cooperation, and the active participation of local communities. Such an approach will not only allow us to restore destroyed capacities but also to create a new, more efficient, and sustainable energy system integrated into global processes of sustainable development.

Keywords: alternative energy, renewable energy sources, investments, energy security, economic modernization, energy infrastructure.

Rеferences

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The article was received 10.08.2025

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Lagodiienko Volodymyr, Demchenko Oleksandr, Piechka Serhii, Shevchenko Vitalii. 10.08.2025 . Alternative energy as a driver of economic modernization of ukraine. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #3. 197-200pp. https://doi.org/10.36887/2415-8453-2025-3-39

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Lagodiienko Volodymyr, Demchenko Oleksandr, Piechka Serhii, Shevchenko Vitalii. "Alternative energy as a driver of economic modernization of ukraine". The journal "Ukrainian Journal of Applied Economics and Technology". 10.08.2025 . https://doi.org/10.36887/2415-8453-2025-3-39

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