УДК 338.43
DOI: https://doi.org/10.36887/2415-8453-2025-4-58
JEL classification: Q10, Q13, M10
Published: 19.12.2025
The article focuses on aspects of agricultural enterprise functioning in a VUCA environment. The relevance of the research topic is determined by the increasing turbulence of the external environment, the intensification of the influence of volatility, uncertainty, complexity, and ambiguity factors on the activities of agricultural enterprises, as well as the need to develop flexible managerial decisions capable of ensuring the resilience, competitiveness, and strategic adaptability of grain-producing enterprises under contemporary economic and geopolitical challenges. The study aims to substantiate theoretical aspects and provide practical recommendations for developing adaptive management strategies in enterprises operating in a VUCA environment. The study of the emergence of the VUCA concept revealed its close connection with the development of strategic thinking, leadership, and organizational management in dynamic global realities. It was established that each component of such an environment requires specific management approaches to reduce risks associated with instability, information insufficiency, multifactorial interdependence, and ambiguity in interpreting managerial situations. Volatility requires prompt decision-making, uncertainty necessitates scenario thinking, complexity demands integrative interdisciplinary approaches, and ambiguity calls for strategic innovation. The research demonstrated that the Ukrainian VUCA environment has specific features that significantly affect the functioning of grain-producing enterprises. The main factors identified include military threats, logistical constraints, volatility in global markets, climate change, internal political instability, and high levels of information turbulence. The combination of these factors underscores the need to develop adaptive management strategies that enhance the resilience of production systems and ensure their capacity to operate effectively under unpredictable conditions. It is well established that adaptive strategies are not merely tools for managerial optimization but fundamental mechanisms for the long-term development of enterprises in VUCA environments. They should consider strategic sensitivity, flexible resource management, alignment with strategic goals, and the capacity to implement changes quickly. Implementing such strategies will minimize the negative impact of external shocks, increase economic resilience, and create new competitive advantages.
Keywords: uncertainty, VUCA environment, grain-producing enterprises, risk, adaptive strategies.
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Quote article, APA style
Cherednyk Anna, Kalinichenko Sergiy, Matieiev Pavlo, Makieiev Oleksandr. . Adaptive strategies of grain-producing enterprises in a vuca environment. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #4. 293-296pp. https://doi.org/10.36887/2415-8453-2025-4-58
Quote article, MLA style
Cherednyk Anna, Kalinichenko Sergiy, Matieiev Pavlo, Makieiev Oleksandr. "Adaptive strategies of grain-producing enterprises in a vuca environment". The journal "Ukrainian Journal of Applied Economics and Technology". . https://doi.org/10.36887/2415-8453-2025-4-58