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УДК 658.114.5.014.1

DOI: https://doi.org/10.36887/2415-8453-2025-3-42

Zelisko Inna,
Doct. of Economics, Professor, Professor of the Department of Management,
State University of Information and Communication Technologies,
https://orcid.org/0000-0002-0803-2598
Soroka Anna,
Ph.D. of Economics, Associate Professor, Head of the Department of Management,
State University of Information and Communication Technologies,
https://orcid.org/0000-0002-2305-2589
Mankuta Yana,
Ph.D. of Economics, Associate Professor, Associate Professor of Department of Economics, Marketing, Accounting and Taxation,
Private Higher Education Institution «Rauf Ablyazov East European University»,
https://orcid.org/0000-0003-1623-5149
Shatalov Oleksandr,
Postgraduate, State Higher Education Institution «Pryazovsky State Technical University»,
https://orcid.org/0000-0003-4889-6275

JEL classification: G30, О14, L86, М11

The article examines the theoretical, methodological, and practical aspects of developing adaptive strategies for managing corporate integration of enterprises. In the context of globalization, digital transformation, and growing market volatility, traditional approaches to integration management are not flexible enough to respond to rapid changes in the external environment. The research emphasizes the need for adaptive strategies that ensure dynamic alignment between corporate goals and the constantly evolving conditions of the business ecosystem. The study highlights the essence of corporate integration as a process of combining resources, capabilities, and management systems of enterprises to achieve synergistic effects, strengthen competitiveness, and expand innovation potential. It is argued that adaptive strategies differ from classical ones in their flexibility, scenario orientation, and reliance on digital tools, which allow enterprises to anticipate and mitigate risks. Key principles of adaptive management are identified, including continuous monitoring of the environment, rapid decision-making, and the use of advanced analytical methods. Particular attention is paid to the role of modern digital technologies – such as big data analytics, artificial intelligence, and integrated management systems – in supporting adaptive strategies of corporate integration. The proposed approach involves the use of scenario planning, multi-criteria assessment, and key performance indicators to evaluate the effectiveness of integration processes. The paper also analyzes potential barriers to implementation, such as organizational inertia, high costs, and lack of qualified personnel. The results demonstrate that adopting adaptive strategies in corporate integration enables enterprises to enhance resilience, improve competitiveness, and accelerate innovation-driven development. The conclusions stress that adaptive strategy should become an essential element of corporate governance, ensuring sustainable development of enterprises in an uncertain and dynamic global environment. Prospects for further research include the development of digital platforms and analytical models for managing integration processes under conditions of uncertainty.

Keywords: corporate integration, adaptive strategies, enterprise management, strategic development, competitiveness, assessment of economic efficiency.

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The article was received 03.08.2025

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Zelisko Inna, Soroka Anna, Mankuta Yana, Shatalov Oleksandr. 03.08.2025 . Adaptive strategies for managing corporate integration of enterprises. The journal "Ukrainian Journal of Applied Economics and Technology". 2025 / #3. 215-219pp. https://doi.org/10.36887/2415-8453-2025-3-42

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Zelisko Inna, Soroka Anna, Mankuta Yana, Shatalov Oleksandr. "Adaptive strategies for managing corporate integration of enterprises". The journal "Ukrainian Journal of Applied Economics and Technology". 03.08.2025 . https://doi.org/10.36887/2415-8453-2025-3-42

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