УДК: 631.15
DOI: https://doi.org/10.36887/2415-8453-2024-1-39
JEL classification: Q10; Q13
The article examines the possibility of introducing cluster structures into the strategy of managing the competitiveness of enterprises in the agrarian sector. The existing studies on this topic were analyzed, and the necessity of clustering the agricultural sector was substantiated. Research confirms that access to innovation is critical among all the benefits of the cluster approach. It is emphasized that modernizing the economy based on cluster strategies has been introduced previously. However, against the crisis caused by military actions, when traditional methods become ineffective, the cluster model of business organization becomes an indispensable tool for increasing the competitiveness of agrarian business enterprises. An algorithm for the integration of cluster structures into the strategy of managing the competitiveness of agricultural sector enterprises is proposed, the main stages of which are cluster formation and analysis of internal environments, analysis of the external environment and strategy formulation, strategy implementation and implementation of cluster initiatives, evaluation and adjustment of strategy, organizational culture and communication, innovation, and development. Formation of the management strategy of a competitive agricultural enterprise requires a comprehensive approach, covering internal and external factors. The involvement of cluster structures is an essential component of this strategy, as they combine the resources and experience of various enterprises for the joint achievement of strategic goals. The main stages of this process are analyzing the internal and external environment, determining competitive advantages, and developing an effective development strategy. The creation of a positive corporate culture, the development of effective communication and partnership relations, and the active support of innovation are significant. Successful strategy implementation requires constant monitoring and evaluation of results, as well as readiness to adjust the strategy to environmental changes. This approach will allow enterprises to effectively face market challenges and ensure stable development in the competitive agricultural sector.
Keywords: cluster structures, strategic competitiveness management, agricultural sector, cluster, clusterization, agricultural enterprises.
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The article was received 05.01.2024