# 39 200-204 View full article

УДК 37:005

DOI: https://doi.org/10.36887/2415-8453-2025-2-39

Pererva Ivanna,
Candidate of Science in Economics, Associate Professor, Associate Professor of the Management, Business and Administration Department,
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0002-8119-7022
Kozyryeva Olena,
Doctor of Science in Economics, Professor,
Professor of the Department of Marketing, Management and Entrepreneurship,
Simon Kuznets Kharkiv National University of Economics
http://orcid.org/0000-0002-2014-4584
Kinas Iryna,
Candidate of Science in Economics, Associate Professor, Associate Professor of the Management, Creative Management and Design Department,
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0002-1790-3746
Maliukina Anastasiia,
Candidate of Science in Economics, Associate Professor, Associate Professor of the Department of International Economics and Management,
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0001-7243-413X

JEL classification: I21, M00

The article explores the strategic approaches to developing business education in Ukraine in the context of globalization, with a special emphasis on digital transformation as a key vector of innovative changes in the educational environment. The study aims to substantiate the strategic guidelines for modernizing management education in Ukraine based on integrating global trends, digital technologies, and international experience. The methodological basis of the study is based on the methods of system analysis, comparative analysis of educational strategies, content analysis of regulatory and analytical sources, and expert assessment of the state of digitalization in business schools. As a result, the key global trends in business education are analyzed, including personalization of learning, implementation of EdTech solutions, micro-qualifications, ESG components, development of partnerships, and digital flexibility. It is established that digital transformation in Ukraine is fragmented and requires systematic management at the level of higher education institutions. A comparative analysis of international and Ukrainian practices of digitalization of business education is carried out, and the main barriers are identified: insufficient funding, lack of digital development strategies, and weak integration into the international academic space. Particular attention is paid to analyzing examples of successful implementation of digital solutions in Ukrainian universities (KSE, LvBS, KPI, S. Kuznets KhNUE). The scientific novelty of the work is to justify the conceptual model of strategic development of business education in Ukraine based on digital transformation, as well as to identify strategic priorities for digitalization in the context of comparison with international practices. The study’s practical significance lies in forming a set of recommendations for updating educational programs, management models, personnel policy, and digital infrastructure of business education institutions. Perspectives for further research include a deeper analysis of the digital maturity of Ukrainian higher education institutions, the development of indicators for assessing the effectiveness of digital strategies, and the study of digital education’s impact on graduates’ international competitiveness.

Keywords: business education, development, strategy, change, transformation, digitalization, globalization, educational services, EdTecht.

Rеferences.

  1. Fernández, A., Gómez, B., Binjaku, K., & Meçe, E. K. (2023). Digital transformation initiatives in higher education institutions: A multivocal literature review. Education and Information Technologies, vol. 28, pp. 12351–12382. https://doi.org/10.1007/s10639-022-11544-0.
  2. Prabowo, H., & Bandur, A. (2022). Digital transformation in higher education: Global trends and future research direction. Journal of Innovation in Business and Economics, vol. 05, no. 02, pp. 103–118. https://doi.org/10.22219/jibe.v5i02.21218.
  3. (2023). Embracing the digital shift: Prospectives on digital transformation in business schools. Available at: https://www.aacsb.edu/insights/reports/2023/embracing-the-digital-shift
  4. Gangele, P., & Kumar, A. (2025). The impact of globalization on business strategies: A systematic review. International Journal of Innovations in Science Engineering and Management, vol. 4, issue 1, pp. 64–71. https://doi.org/10.69968/ijisem.2025v4i164-71.
  5. Voitko, S. V., Hlushchenko, Ya. I., Korohodova, O. O., & Chernenko, N. O. (2024). Rol mizhnarodnykh proiektiv u pidvyshchenni yakosti osvitnikh prohram [Роль міжнародних проєктів у підвищенні якості освітніх програм = The role of international projects in improving the quality of educational programs]. Modernizatsiia vyshchoi osvity ta zabezpechennia yakosti osvitnoi diialnosti v umovakh yevropeiskoi intehratsii: Materialy Mizhnar. nauk.-metod. konf., pp. 278–280. https://doi.org/10.5281/zenodo.13970808.
  6. Fontaines, N., & Côté, C. (2024). Global education is essential, now more than ever. AACSB. Available at: https://www.aacsb.edu/insights/articles/2024/02/global-education-is-essential-now-more-than-ever.
  7. Kipping, M., & Cailluet, L. (2010). Mintzberg’s emergent and deliberate strategies: Tracking Alcan’s activities in Europe, 1928–2007. The Business History Review, vol. 84(1), pp. 79–104.
  8. Kolb, D. (n.d.). An overview of Porter’s generic competitive strategies. Medium. Available at: https://medium.com/%40kolbeuk/an-overview-of-porters-generic-competitive-strategies-453342d1a6ae.
  9. Blackman, A., & Mendolia-Moore, T. (2023). A framework for developing an institutional digital learning strategy. EDUCAUSE Review. Available at: https://er.educause.edu/articles/2023/5/a-framework-for-developing-an-institutional-digital-learning-strategy
  10. Liu, C., Shukla, A., & Goh, J. M. (2024). From traditional tracks to digital transformation. AACSB. Available at: https://www.aacsb.edu/insights/articles/2024/05/from-traditional-tracks-to-digital-transformation
  11. Adeoye, M. A., & Otemuyiwa, B. I. (2024). Navigating the future: Strategies of EdTech companies in driving educational transformation. JERIT: Journal of Educational Research and Innovation Technology, vol. 1(1), pp. 43–50. https://doi.org/10.34125/jerit.v1i1.10.
  12. Balasundaram, S., Mathew, J., & Nair, S. (2024). Microlearning and learning performance in higher education: A post-test control group study. Journal of Learning for Development, vol. 11(1), pp. 1–14. Available at: https://files.eric.ed.gov/fulltext/EJ1423546.pdf
  13. Leong, K., Sung, A., Au, D., & Blanchard, C. (2021). A review of the trend of microlearning. Journal of Work-Applied Management, vol. 13, no. 1, pp. 88–102. https://doi.org/10.1108/JWAM-10-2020-0044.
  14. Eccles, R. G., & Klimenko, S. (2019). The investor revolution: Shareholder primacy is dead. Long live stakeholder capitalism. Harvard Business Review. Available at: https://hbr.org/2019/05/the-investor-revolution.
  15. (n.d.). About INSEAD. Available at: https://www.insead.edu/about-insead/our-strategy.
  16. IE Business School. (n.d.). Welcome to IE Business School. Available at: https://www.ie.edu/business-school/.
  17. London Business School. (n.d.). Welcome to the second sixty. Available at: https://www.london.edu/.
  18. Sidletskyi, S., & Shandar, A. (2024). Vyshcha osvita v Ukraini v umovakh voiennoho stanu: vyklyky ta priorytety [Вища освіта в Україні в умовах воєнного стану: виклики та пріоритети = Higher education in Ukraine under martial law: Challenges and priorities]. Ekonomika ta suspilstvo, no. 64. https://doi.org/10.32782/2524-0072/2024-64-151.
  19. Pasichnyi, R., Serhieiev, V., Shevchenko, S., Petrukha, N., & Hryvnak, B. (2024). Digital transformation of higher education as a driver of Ukraine’s integration into the European educational space. Cadernos De Educação Tecnologia E Sociedade, vol. 17(se4), pp. 232–245. https://doi.org/10.14571/brajets.v17.nse4.232-245.
  20. Eduniversal Ranking. (2024). Business school rankings in Ukraine. Available at: https://www.eduniversal-ranking.com/business-school-university-ranking-in-ukraine.html.

The article was received 05.04.2025