# 57 339-343 View full article

УДК 338.2; 330.322

DOI: https://doi.org/10.36887/2415-8453-2025-1-57

Medvid Viktoriia,
Doctor of Sciences in Economics, Professor, Professor of the Poltava State Agrarian University,
http://orcid.org/0000-0002-2257-6276

JEL classification: E22; O13; Q18

Despite its significant potential, Ukraine’s agricultural sector requires effective investment for sustainable development. This article explores the theoretical and methodological foundations of strategic management of investment support in the farming industry under current challenges. The analysis of scientific works revealed insufficient attention to investment support issues, necessitating further development of theory and practice. The research aims to develop recommendations for strategic investment management to enhance the agricultural sector’s efficiency. The theoretical and methodological foundations integrate economic theory, investment management, and strategic analysis, considering the specifics of agricultural production. Strategic management is viewed as an integral component of effective enterprise functioning, requiring a comprehensive vision of development and integration of goals, tasks, and indicators. Given the specifics of the agricultural sector, it is proposed to expand the classification of strategies by including investment orientation and adaptability criteria.

The analysis of the agricultural sector’s development indicators for 2019-2023 revealed the negative impact of external factors, notably the COVID-19 pandemic and war, on the performance and efficiency of agricultural enterprises. In 2020, a growth strategy was observed, in 2022 – a survival strategy, and in 2023 – gradual stabilization. The war led to a reduction in exports, but production exceeded domestic needs. The article substantiates the need to diversify export routes, attract investments in capacity recovery, create a favorable investment climate, and support sustainable development.

Keywords: investment support, investment resources, agricultural sector, agriculture, strategic management, strategy, sustainable development.

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The article was received 03.01.2025