УДК 334:338.1

Arina Victorivna VARDIASHVILI
junior researcher at the transport services market department
Institute of Market Problems and Economic and Environmental Studies of the National Academy of Sciences of Ukraine

Abstract

The article deals with the peculiarities of the formation and implementation of management strategies for the development of integrated enterprises. It is substantiated the importance of using modern methods of increasing the efficiency of enterprises, in particular, through the use of marketing and logistics tools. Under the definite influence of internal and external factors, it is proposed to identify integrated marketing and logistics strategies which as a single system will form an organizational mechanism.

Keywords: strategic management, organizational mechanism, marketing, logistics, integrated enterprise.

References

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The article was received 12.10.2018