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УДК 316.77

DOI: https://doi.org/10.36887/2415-8453-2024-4-61

Blyznyuk Tetyana,
Doctor of Science in Economics, Professor, Professor of Management, Business, and Administration Department,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-8291-4150
Wang Honghai,
PhD student, Simon Kuznets Kharkiv National University of Economics,
Associate Professor, Tourism College of Zhejiang, Hangzhou, China
https://orcid.org/0009-0001-3147-6509

JEL classification: D83; M14

In recent decades, domestic science has been actively searching for a methodology for studying communication technologies to study the essence of social communication. This scientific definition has not yet had a stable definition and established definition norms. For the first time, the concept of “social communication” was defined during the Second Vatican Council in 1963. At the second session of this Council, the definition of “social communications” was first used directly; previously, it had been defined only with the help of other concepts. A methodological breakthrough in the study of social communications and social communication technologies is the concept proposed by the Ukrainian researcher V. Rizun, in which these definitions are automatically attributed to the sphere of social engineering. The scientist notes that the approach to social communications as an engineering discipline is of fundamental importance for understanding the organization of social communication activities, training personnel, and conducting research in this area. Social and communication engineering is one of the newest types of engineering. The object of socio-communication engineering is social communications and their components. The subject of socio-communication engineering is methods, means, and ways of designing and building socio-communication technologies and systems. Socio-communication engineering consists of specific techniques for designing and building socio-communication technologies, systems, and general scientific methods. Socio-communication engineering forms the rules for the correct construction of social groups, establishing internal relations in such groups, and the rules for building connections of such groups with the outside world. It is the tools of socio-communication engineering that allow us to develop models for describing modern social networks, using techniques from various branches of science and a powerful mathematical apparatus, using analogies between the physical phenomena of “inanimate” nature and the ways of functioning of social groups, communities, and networks.

Keywords: social communications, socio-communication engineering, organization of social-communication activities, components of social communications, tools of socio-communication engineering.

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The article was received 10.10.2024