УДК: 331.101.262

DOI: https://doi.org/10.36887/2415-8453-2022-2-29

Mykola ІHNATENKO
Doctor of Economic Sciences, Professor, Head of the Department of Economics,
Hryhorii Skovoroda University in Pereiaslav,
Larysa MARMUL
Doctor of Economic Sciences, Professor, Professor of the Department of Economics,
Hryhorii Skovoroda University in Pereiaslav
Borys YAZLYUK
Doctor of Economic Sciences, Acting Head of the Department of Economic Expertise and Land Management, Western Ukrainian National University

JEL classification: Q11; Q19

Abstract

The subject of the article is theoretical aspects and practical recommendations on the organization of strategic and tactical management of the development of hemp growing on the basis of innovations. The purpose of the article is to determine their justification with the use of digital tools and the latest product technologies. As a result of a comprehensive system-structural analysis and synthesis, the stages of development of the hemp industry from prosperity to decline were determined and the revival was substantiated, taking into account new competitive advantages and properties, including global market trends. It is substantiated that the strategic management of the hemp industry development should be based, first of all, on its competitive advantages, and the tactical management should be based on the use of the latest technologies and digital support of business processes. It was established that the competitive advantages of hemp cultivation include the agrotechnical undemandingness of the culture, which excludes the use of a large number of agrotechnical measures; almost complete wastelessness of the plant. For the development of the industry, it is proposed to use offensive strategies with the organization of their management with the use of fundamental scientific developments and practical experience of scientific research institutions and production enterprises of Sumy Oblast as the center of domestic hemp production in the following directions: expansion of crops and deepening of processing and creation of new enterprises; employee training; state support; improvement of legislation and other institutions; branding and product promotion, including online. The received recommendations can be used in the work of hemp-growing institutions and enterprises, in the educational process of higher education institutions, in the activities of public organizations for educational work.

Keywords: hemp farming, digital tools, product innovation, industry, enterprises, strategic and tactical management, development, efficiency.

References

1. Verhunov, V.A., Skorchenko, S.B. (2002). Konopliarstvo v Ukraini: Istorychni aspekty rozvytku. Pohliad u mynule. Problemy s’ohodennia. Perspektyvy. [Hemp growing in Ukraine: Historical aspects of development. A look into the past. Today’s problems. Prospects]. Nora-Print. Kyiv. Ukraine.
2. Korenivs’ka, L.V. (2019). Stan ta perspektyvy vyrobnytstva produktsii konopliarstva v Ukraini v konteksti ievrointehratsii. Natsional’nyj menedzhment v umovakh ievrointehratsijnykh ta hlobalizatsijnykh vyklykiv. [State and prospects of hemp production in Ukraine in the context of European integration. National management in the conditions of European integration and globalization challenges]. (In Mykhajlovoi, L.I. (ed.). FOP Lytovchenko Ye.B. Sumy. Ukraine.
3. Mykhailova, L.I., Korenivska, L.V. (2019). «Evolutionary principles of development of the hemp production in Ukraine». Ekonomika APK. 9. pp. 30-39.
4. Semak, B.B. (2007). Naukovi zasady formuvannia rynku roslynnoi tekhnichnoi syrovyny ta joho okremykh sehmentiv v Ukraini. [Scientific principles of the formation of the plant technical raw material market and its individual segments in Ukraine]. Vydavnytstvo L’vivs’koi komertsijnoi akademii. Lviv. Ukraine.
5. Cherednichenko, O.O. (2019). Suchasnyj stan ta rozvytok spetsializovanykh pidpryiemstv – vyrobnykiv konopel’. [The current state and development of specialized enterprises – hemp producers]. Available at: https://conf.ztu edu.ua.>uploads>2019/6^PDF.
6. Shvorob, H.M. (2010). Udoskonalennia upravlinnia rozvytkom konoplepererobnykh pidpryiemstv. [Improving the management of the development of hemp processing enterprises]. Ph.D. Thesis: 08.00.04. Kherson. Ukraine.
7. Ihnatenko, M.M., Marmul, L.O., Ushakov, D.S., Kuchyn, S.P. (2019). «Transformation of approaches to determine influence factors in the economic development models». International Journal of Economics & Business Administration, vol. VII. issue 2. pp. 290-301.
8. Marmul, L., Krukovskaya, E. (2018). «Certification of agrarian enterprises-producers of organic products in order to enter European markets». Baltic Journal of Economic Studies. vol. 4. no. 4. pp. 209-216.

The article was received 23.04.2022