# 35 179-184 View full article

УДК 005.95

DOI: https://doi.org/10.36887/2415-8453-2025-2-35

Kanova Oleksandra,
Candidate of Economic Sciences, Associate Professor,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-0101-053X
Kryvobok Kateryna,
Candidate of Economic Sciences, Associate Professor,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-6889-0041
Miroshnyk Oleksii,
Candidate of Economic Sciences, Ass. Prof., Educational and Scientific Institute «Karzinsky Banking Institute»
V.N. Karazin Kharkiv National University,
https://orcid.org/0000-0002-9220-9877

JEL classification: M12, J32

This study explores the application of business process management techniques to optimize the recruitment and onboarding processes within organizations. The research highlights the importance of aligning recruitment and onboarding with organizational objectives to enhance efficiency, improve employee retention, and increase overall performance. Once focused on volume, recruitment has evolved into a more targeted and strategic activity to identify and attract the most qualified talent to meet specific organizational needs. Similarly, onboarding has progressed from informal practices to formal, structured programs that ensure new employees are integrated effectively and swiftly, fostering engagement and long-term retention. The paper delves into qualitative and quantitative process analysis methods, noting their complementary roles in understanding and improving organizational workflows. Qualitative methods, such as SWOT analysis and document review, help identify gaps, inefficiencies, and areas for improvement in recruitment and onboarding. Meanwhile, quantitative techniques like process mining, simulation modeling, and statistical analysis provide measurable insights into the efficiency of these processes, enabling organizations to make data-driven decisions. The study also discusses hybrid methodologies, including Lean Six Sigma, Design Thinking, and Agile, which combine different approaches to enhance flexibility, reduce waste, and improve employee experience during recruitment and onboarding. The research highlights the significant impact of optimized recruitment and onboarding on organizational success. The paper suggests that despite the advances in process management, it offers organizations a competitive advantage. However, challenges remain in optimizing these functions, such as lengthy hiring times, inconsistent onboarding experiences, and insufficient feedback mechanisms. This study provides valuable insights into how business. RB offers organizations a competitive advantage by aligning human capital strategies with overall business goals.

Keywords: recruitment, onboarding, business process management, business process optimization, business process analysis.

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The article was received 30.04.2025