УДК: 174(083.13)

DOI: https://doi.org/10.36887/2415-8453-2021-4-12

Associate Professor of Philosophy, History, Political Science, Odessa State Agrarian University

JEL classification: J24


Modern society is interested not only in the formation of the qualities of a specialist in the field, but also in the possibility of establishing interpersonal relationships. In the context of globalization there is a need to find new approaches in the training of specialists. And one of the important elements of this training is the assimilation of the rules of etiquette (both business etiquette and cultural rules of conduct) by students of higher education institutes. In today’s world, in order to pursue a high level of professional activity, every employee, regardless of position, is obliged to know and apply the basic ethical principles of communication.  The formation of etiquette is the basis of the ethics of business communication. Etiquette implies general provisions that give a chance to those who use them to determine correctly their own behavior, personal actions, and their attitude to everything. Ethics of business communication belongs to the category of professional ethics, which acts as a regulator of relationships between employees in the field of entrepreneurship. Entrepreneurial activity, like most other activities, primarily determines the basis of morality and could exist without such a basis. Based on the generalization of the experience of society and individuals in moral terms, ethics performs three tasks: establishes rules governing the behavior of employees; creates values that should be sought and adhered to; forms positive qualities of human character. We believe that the formation and orientation of students to competent and responsible professional activity is the formation of moral qualities. Determining the priority tasks of moral and ethical formation of the individual – the future employee of the economic sector, they are the ability to self-regulation and self-organization of professional activities and behavior in accordance with the Code of Ethics. Everyone faces ethical norms in the process of work, their success in relations with colleagues depends on how a person understands ethical norms, what content they include, and this fact affects the implementation of goals and objectives, but in other cases complicates the communication process.

Keywords: personality formation of a student, etiquette, ethical culture, professional communication, business etiquette, intercultural communication, intercultural competence, corporate culture of the student community, interactive teaching methods, professional training.


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The article was received 18.10.2021