УДК: 338.45:621

DOI: https://doi.org/10.36887/2415-8453-2024-1-48

Hrosul Viktoriia,
Doctor of Economics, Professor, Head of the Department of Economics and Business,
State Biotechnological University
https://orcid.org/0000-0002-2019-3853
Usova Maryna,
Graduate Student, Department of Economics and Business,
State Biotechnological University
https://orcid.org/0000-0002-1616-1621

JEL classification: D81; L81, M21

The article aims to improve the scientific and methodological approach to assessing retail enterprises’ risk tolerance levels. The research process used the following methods: analysis, synthesis, structuring, systematization, graphic modeling, multidimensional analysis, and integral assessment. The article describes the main features of the modern external environment. Risk management is developing forward-looking thinking and forming readiness for risky situations. The essence of the “risk resistance” concept is revealed, and the main concepts that define it are characterized. A three-dimensional graphic model has been developed, and a methodological toolkit for assessing the level of risk tolerance of retail trade enterprises has been substantiated. An economic-mathematical model is proposed to estimate the probability of achieving a retail enterprise’s target level of risk tolerance. A system of system-forming factors that influence the provision of the retail trade enterprise’s target level of risk resistance has been formed. The scientific-methodical approach to assessing the level of risk resistance of a retail trade enterprise has been improved, considering the ability to resist external risks and the level of internal risks. It allows the formation of a system of management decisions to ensure a timely response to a wide range of resource and time constraints risks while contributing to achieving target indicators of activity retail trade enterprises. The graphic model of the values of the concepts of risk resistance of a retail trade company, developed based on the results of the study, focuses attention on the dynamics of the concept over time and creates an opportunity to ensure the control of the actual values of the concepts of risk resistance and determine their compliance with permissible, nominal, and critical values. Further research is planned to be devoted to conducting studies of current practices of external and internal risk management in Kharkiv’s retail trade enterprises.

Keywords: risk, risk resistance, level, risk-generating factors, concepts, integral assessment, integral indicator.

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The article was received 05.01.2024