УДК: 330.341.1

DOI: https://doi.org/10.36887/2415-8453-2022-2-27

PhD in Economics, Associate Professor, Associate Professor of the Department of Management of Foreign Economic Activity of Enterprises, National Aviation University
ORCID ID: 0000-0003-0814-4220

JEL classification: О30; L26; M13


The article deals with the essence, types and features of modification of business models of enterprises under the influence of socially oriented management. The main universal theoretical provisions on business modeling are considered, applied aspects are studied on the business models of aviation enterprises, both airlines and airports. The purpose of the article is to research the impact of socially oriented management theories on business models of enterprises as incremental innovations. The impact of socially oriented management on the business models of enterprises is studied by analyzing the application of corporate social responsibility of enterprises. The study of enterprises’ activities was conducted by analyzing the business models of enterprises, as they reflect the method of doing business in interaction with the external environment, including stakeholder communication. The theoretical and methodological basis of the research are fundamental ideas of the theories of economic competition, strategic management of enterprises, cooperation and business modeling, as well as individual author’s positions from the scientific papers of domestic and foreign scientists, in particular on business models of air enterprises. The following methods were used during the research: systems approach and the method of induction to form a new classification of business models by the level of implementation of socially oriented management, and complex approach to find sustainable correlates and differences in business models of enterprises. It is proposed to consider three types of business models of enterprises in the prism of the impact of corporate social responsibility. The hypothesis is also proposed, according to which it is reasonable to consider the impact of socially oriented management on business models of enterprises as a hybrid of social innovations and responsible innovations in the form of open innovations. The factors of their stimulation are investigated. The results of the research will allow continuing the research for the organization of more effective strategic management of enterprises and approaches to state regulation of the objects of research.

 Key words: business models, innovations, socially oriented management, corporate social responsibility, stakeholder management, sustainable development.


  1. Skrylʹ, V.V. (2016). «Business models of the enterprise: evolution and classification». Ekonomika i suspilʹstvo. [Economy and Society]. Issue № 7, pp. 490–497. Available at: https://economyandsociety.in.ua/journals/7_ukr/82.pdf
  2. Carlos Marques DaSilva, Peter Trkman (2013). «Business Model: What It Is and What It Is Not». Available at: https://www.researchgate.net/publication/255856760_Business_Model_What_it_is_and_What_it_is_Not
  3. “25” business models: what is it, why is it needed and who will need it. (2022). Available at: https://1ps.ru/blog/dirs/2022/25-biznes-modelej-chto-takoe-zachem-nuzhno-i-komu-prigoditsya/
  4. Business model: what is it, their main types and how to choose the best one. (2020). Available at: https://ag.marketing/blog/ru/biznes-model-ikh-osnovnye-vidy/
  5. David Teece. Business model: what it is, why it is needed and successful cases. (2022), Available at: https://www.management.com.ua/events/business-model-teece.html
  6. What are business models? (2022). Available at: https://www.aha.io/roadmapping/guide/product-strategy/what-are-some-examples-of-a-business-model
  7. Kolesnyk, V., Kutsakova. I. O. (2013). «Theoretical and methodological approaches to the creation of innovative outsourcing and integration business models of aviation enterprises». Efektyvna ekonomika. [Effective economy]. (electronic journal). Issue 12. Available at: http://www.economy.nayka.com.ua/index.php?op=1&z=2626
  8. Poberezhna, Z.M. (2020). «Competitive advantages of the main types of business models of aviation enterprises». Infrastruktura rynku. Issue 43, pp. 239–243. Available at: http://www.market-infr.od.ua/journals/2020/43_2020_ukr/45.pdf
  9. Trapitsyn, Yu. (2007). Motivatsiya personala v sovremennoy organizatsii. [Motivation of staff in a modern organization]. Knizhnyy Dom. St. Petersburg. Russia.
  10. Kolesnyk, M.V., Komandrovsʹka, V.Ye. (2016). «Implementation of corporate social responsibility principles as a modern means of ensuring sustainable development of airlines». International scientific conference Economy and Society: modern foundation for human development: Conference Proceedings, Part 1 October 31th, 2016, Leipzig: Baltija Publishing. 79–81.
  11. Maslak, O.I., Kolomytseva, O.V,. Hryshko, N. Ye, Yakovenko, Ya. Yu. (2021). «Competitiveness of business models of aviation enterprises: Innovative aspect». Zbirnyk naukovykh pratsʹ CHDTU. Issue 62, pр. 45–52.
  12. Shilina, M.G. (2017). «Responsible Innovation, Responsible Innovation as a Factor of Corporate Social Responsibility: Forming a Conceptual Framework for Research». Issue 2. Available at: http://www.mediascope.ru/2313
  13. Bolotna, O.V. Kostyuk, M.K. (2017). «Social innovations as a tool for improving the quality of life of the population of Ukraine». Ekonomika i suspilʹstvo. [Economy and Society]. (electronic journal). Issue 10. Available at: https://economyandsociety.in.ua/journals/10_ukr/88.pdf
  14. Qantas Reporting Approach. Available at: https://www.qantas.com/au/en/qantas-group/acting-responsibly/our-reporting-approach.html?int_cam=au%3Aacting-responsibly%3Aarticle%3Aour-reporting-approach%3Aen%3Ann
  15. Safety – our first priority. Available at: https://www.qantas.com/au/en/qantas-group/acting-responsibly/safety-our-first-priority.html
  16. Qantas Acting Responsibly. Available at: https://www.qantas.com/au/en/qantas-group/acting-responsibly.html
  17. Qantas Board Charter. Available at: https://www.qantas.com/content/dam/qantas/pdfs/about-us/corporate-governance/board-charter.pdf
  18. Sustainability vision. Sustainability Report 2021. URL: https://seamilano.eu/en/sustainability-report-2021
  19. Sustainability governance model. Available at: https://seamilano.eu/en/sustainability/csr-action/sustainability-governance-model
  20. SEA gives great importance to thoughts and opinions of its target audience. Available at: https://seamilano.eu/en/sustainability/stakeholder-platform
  21. Ethical Vision and Diamond of Values. Available at: https://seamilano.eu/en/sustainability/ethical-vision-and-diamond-values
  22. Optner Stanford, (1969). Sistemniy analiz dlya resheniya delovykh i promyshlennykh problem. [System analysis for solving business and industrial problems]. Sovetskoe radio. Moscow. Russia.

The article was received 12.04.2022