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УДК: 330.341.1

DOI: https://doi.org/10.36887/2415-8453-2022-2-27

Maksym KOLESNYK
PhD in Economics, Associate Professor, Associate Professor of the Department of Management of Foreign Economic Activity of Enterprises, National Aviation University
ORCID ID: 0000-0003-0814-4220

JEL classification: О30; L26; M13

Abstract

The article deals with the essence, types and features of modification of business models of enterprises under the influence of socially oriented management. The main universal theoretical provisions on business modeling are considered, applied aspects are studied on the business models of aviation enterprises, both airlines and airports. The purpose of the article is to research the impact of socially oriented management theories on business models of enterprises as incremental innovations. The impact of socially oriented management on the business models of enterprises is studied by analyzing the application of corporate social responsibility of enterprises. The study of enterprises’ activities was conducted by analyzing the business models of enterprises, as they reflect the method of doing business in interaction with the external environment, including stakeholder communication. The theoretical and methodological basis of the research are fundamental ideas of the theories of economic competition, strategic management of enterprises, cooperation and business modeling, as well as individual author’s positions from the scientific papers of domestic and foreign scientists, in particular on business models of air enterprises. The following methods were used during the research: systems approach and the method of induction to form a new classification of business models by the level of implementation of socially oriented management, and complex approach to find sustainable correlates and differences in business models of enterprises. It is proposed to consider three types of business models of enterprises in the prism of the impact of corporate social responsibility. The hypothesis is also proposed, according to which it is reasonable to consider the impact of socially oriented management on business models of enterprises as a hybrid of social innovations and responsible innovations in the form of open innovations. The factors of their stimulation are investigated. The results of the research will allow continuing the research for the organization of more effective strategic management of enterprises and approaches to state regulation of the objects of research.

 Key words: business models, innovations, socially oriented management, corporate social responsibility, stakeholder management, sustainable development.

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The article was received 12.04.2022