УДК 658.005.94

DOI: https://doi.org/10.36887/2415-8453-2024-4-46

Tarasiuk Hryhorii,
Graduate Student of the Department of Air Transport Economics
State University "Kyiv Aviation Institute",
https://orcid.org/0009-0008-1103-3103

JEL classification: O34

The article is devoted to studying capital intellectualization as a key factor in ensuring the competitiveness of enterprises in the modern digital economy. Capital intellectualization involves actively developing and using intellectual resources, including knowledge, skills, innovations, and digital technologies, enabling enterprises to adapt to rapid market changes and increase operational efficiency. The article examines the importance of intellectual, human, social, and financial capital and digital assets in shaping a company’s competitive advantages. Special attention is paid to technological innovations such as artificial intelligence, big data, and the Internet of Things, which allow enterprises to implement new business models and optimize operational processes. The importance of human capital, which includes employees’ qualifications, competencies, and innovative thinking essential for effectively using digital technologies, is highlighted. The article also considers the impact of managerial practices, organizational culture, globalization, and state policy on the process of capital intellectualization. Capital intellectualization is particularly relevant for the Ukrainian economy, which is undergoing a transformation, as it can become a foundation for enhancing productivity and competitiveness in international markets. The need for government support and infrastructure development to stimulate enterprises’ innovative activity is emphasized. The article analyzes the key factors affecting capital intellectualization and underscores the importance of a comprehensive approach to managing this process to achieve sustainable enterprise development in the digital economy. A comprehensive approach to managing intellectual, human, digital, and financial resources, based on modern management practices, can ensure enterprises’ effective adaptation to the digital economy’s requirements and form the basis for their sustainable growth in global markets.

Keywords: capital intellectualization, competitiveness, digital economy, innovations, human capital, social capital, financial capital, digital assets, managerial practices, organizational culture, technological innovations, state policy.

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The article was received 22.10.2024