# 29 176-182 View full article

УДК 330.341.1

DOI: https://doi.org/10.36887/2415-8453-2025-1-29

Yakivchenko Andriі,
а candidate for the third (educational and scientific) level of higher education,
National Aviation University
https://orcid.org/0000-0002-5125-6407

JEL classification: M30; O30

This article explores the Growth Hacking concept as an innovative marketing strategy for industrial enterprises, highlighting its role in digital transformation, automation of marketing processes, and behavioral mechanisms in shaping competitive advantages. Special attention is given to integrating Growth Hacking into industrial marketing by applying Big Data, artificial intelligence (AI), and predictive analytical models to enhance decision-making and optimize business operations. The study identifies key elements of Growth Hacking, including adaptive marketing, digital platforms, and personalized marketing strategies, as essential tools for increasing customer engagement and market responsiveness. A Key Risk Indicators (KRI) system is proposed to monitor potential threats and assess the efficiency of marketing innovations. The research findings indicate that Growth Hacking accelerates business growth, optimizes resource allocation, and ensures sustainability in a rapidly evolving economic environment. By combining automation, predictive analytics, and consumer behavior insights, this study presents a structured framework for modernizing marketing processes in the industrial sector. The integration of artificial intelligence enhances personalization in marketing campaigns, while Big Data analytics improves demand forecasting and market adaptation strategies. The findings demonstrate that Growth Hacking fosters business agility, strengthens competitive positioning, and supports long-term economic resilience for industrial enterprises. The research outcomes provide actionable recommendations for implementing digital business transformation, refining content marketing strategies, integrating eco-friendly initiatives, and leveraging cognitive heuristics to improve customer engagement. Thus, Growth Hacking is a powerful tool for industrial enterprises seeking to minimize traditional marketing costs while achieving higher return on investment (ROI). By embracing this approach, companies can rapidly adapt to market fluctuations, strengthen customer relationships, and establish sustainable competitive advantages in the digital economy.

Keywords: Growth Hacking, industrial marketing, digital transformation, Big Data, artificial intelligence, automation, competitive advantage, risk management.

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The article was received 07.01.2025