УДК: 330:338.1
DOI: https://doi.org/10.36887/2415-8453-2022-1-37
JEL classification: O31; L86; Q12
The modern development of the agro-food sector faces new challenges caused by increased competition rates, globalization of world food markets, rising world prices, changes in the productivity and competitiveness of agricultural enterprises, etc. These changes force agro-food enterprises to increase their competitiveness possibilities and reduce costs using agricultural consultancy resources. The efficiency of the enterprises’ activities in the specified sphere, the speed of adaptation to new economic conditions, and the quality of management decisions the management personnel makes depend on information and consulting support.
This scientific research aims to substantiate the theoretical aspects of information and consulting services as the basis of agricultural counseling.
The agro-food enterprises’ management is cyclical in nature, which necessitates a regular repetition of management actions: analysis of the situation and problem statement; development and selection of an alternative version of the management decision; organization of decision implementation; control; assessment of a particular situation. In other words, there is an urgent need for updated information to ensure the effective management of agro-food enterprises. This is only possible with proper information support, ensuring the timely delivery of innovations to agricultural producers and their ability to make well-balanced decisions. The main task of agricultural consulting is analyzing and substantiating the development prospects, providing the most modern scientific-technical and organizational-economic solutions, considering the subject area of agribusiness and the client’s requirements. The agricultural advisory system allows the creation of favorable conditions for agro-food enterprises’ efficient functioning. Agricultural production is mostly impacted by clients-users of information and consulting services or organizations that use the above benefits. That is, the effect is not manifested directly but indirectly.
Keywords: agricultural advisory, information, information and advisory service, agro-consulting, agri-foodsector
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The article was received 15.01.2022