УДК 338.637

Iryna Anatoliivna MARKINA
Doctor of Sciences in Economics, Professor, Head of Department of management,
Poltava State Agrarian Academy
Olena Mykhailivna OVCHARUK
Postgraduate student, Department of management, Poltava State Agrarian Academy


Introduction. There were disproportionate conditions for enterprise’s economic activity in the process of forming a competitive market and mechanisms of economic development in Ukraine. Mostly, a negative tendencies and transformations have affected on functioning of agro-food enterprises. In recent years, the financial situation of most enterprises in the agro-food sector of Ukraine remains unstable. In order to maintain the solvency and competitiveness of enterprises, it is necessary to study the features of crisis management, to identify the causes and factors of crisis situations and to form an anti-crisis innovation profile, which is especially relevant in increasing the external impact on enterprise development.

The purpose of the article is to analyze and study the system’s elements of an anti-crisis innovative profile of agro-food sector enterprise.

Results. The necessity of structuring the agro-food sector enterprises of the region into the type and integration centers, which is the actual basis of the technological platform, was determined. A system of criteria for finding the strengths and weaknesses of the technological platform was proposed. PRESTCOM-analysis of the crisis management system of agro-food sector enterprise on the innovative basis was conducted. Scenarios of the environmental impact on the technological platform, as the basis of the innovative profile of agricultural enterprises are investigated.

Conclusions. The obtained results of the research indicate that the modern method of analysis of crisis management of agro-food sector enterprise needs improvement due to poor structuring in the formation of their innovation profile. Further research will be aimed at a comprehensive study of this issue and the practical application of its results.


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The article was received 05.11.2018