УДК: 334.78.631.11 (477)

DOI: https://doi.org/10.36887/2415-8453-2021-2-41

Oleksandr DERKACH
applicant of Kharkiv Petro Vasylenko National Technical University of Agriculture

JEL classification: М14

Abstract

The article examines the formation of a mechanism for enhancing the social responsibility of agricultural businesses.

It is established that the fundamental basis for the formation of a fundamentally new mechanism for activating social responsibility of agricultural businesses should be the concept of social competitiveness, which requires the transformation of socio-economic ties, the formation of integration development strategy, and its content is a gradual transition from individual social obligations. commitment to systemic social investment and obtaining on this basis not only economic benefits (maximizing profits or meeting the financial interests of business owners), but also increasing the level of competitiveness of sectors, territories, industries, providing not only economic but also social protection economic entities and the general community. The expediency of introduction of organizational and economic mechanism of social responsibility of agrarian business subjects based on the concept of formalization of influence of a condition and dynamics of social components of economic potential of the specified subjects of economic relations on their competitiveness, economic efficiency of basic activity and stability of economic development is substantiated. Summarizing the formation of organizational and economic mechanism of social responsibility of agribusiness on the principles of polystructurality, complementarity, institutional certainty, and convergent combination of areas of economic effects of socially responsible initiatives, it can be argued that its practical implementation in real agricultural enterprises contributes to better agricultural production. performance indicators of agricultural enterprises in the process of transformation of socio-economic relations of the industry. In other words, we consider it appropriate to note that the emphasis in cooperation with business is gradually shifting towards voluntary self-regulation, and business structures in the agricultural sector in the context of increasing competitiveness are gradually moving from non-systemic forced charity to more complex, strategic forms of interaction with public and government.

Keywords: social responsibility, subjects of agrarian business, mechanism of activation of social responsibility.

References

1. Hnat’ieva, T. M., Hryshova, I. Yu. (2012). «Problems of formation of innovation system of Ukraine. Innovative economy». Innovatsijna ekonomika. No 12. pp. 54–62.
2. Hrytsyna, L.A. (2007). «Evolution and formation of the concept of corporate social responsibility of the enterprise». Materialy II Mizhnar. naukovo-prakt. konf. «Nauka ta tekhnolohii: krok v majbutnie. Dnipropetrovs’k: Nauka ta osvita, vol. 2. pp. 30–36.
3. Yelinievs’kyj, V.Yu. (2015). «Formation and ways to improve regional policy in the conditions of asymmetric development of the socio-economic sphere». Visnyk Sums’koho natsional’noho ahrarnoho universytetu. Ser. «Ekonomika i menedzhment». No 12 (66). pp. 15–19.
4. Zajkіna G.M. (2014). «Improving the level of development of management of socio-economic systems». Aktual’nye problemy integracii jekonomicheskih interesov Rossii i Ukrainy. [Actual problems of integration of economic interests of Russia and Ukraine]. Proceeding of the Materials of International. correspondence scientific practice. conf. (Togliatti – Kyiv – Odessa, February 25, 2014): a collection of scientific papers. Togliatti: Izd-vo TSU, рр. 11–15.
5. Krasnoruts’kyj, O. O. (2015). «Conceptual bases of realization of corporate social responsibility by food and processing enterprises». Naukovyj visnyk Khersons’koho derzhavnoho universytetu. Economic Sciences Series. Issue. 10. Part, 3. pp. 52–54.
6. Meskon, M.Kh., Al’bert, M., Khedoury, F. (2003). Osnovy menedzhmenta. [Fundamentals of Management] Delo. Moscow. Russia.
7. Mytiaj, O. V. (2013). «The main directions of assessing the potential of agricultural enterprises». Bulletin of Science of Togliatti State University. no 3 (14), pp. 53-59.
8. Muntiian, V. I. (2009). Ekonomichna bezpeka Ukrainy. [Economic security of Ukraine]. KVIC type. Kyiv. Ukraine.
9. Paniuk, T. P. (2015). «The role of social responsibility of business in the activities of dairy enterprises». Problemy i perspektyvy ekonomiky ta upravlinnia: naukovyj zhurnal. Chernihiv: Chernih. nats. tekhnol. un-t, No 2 (2). pp. 118–122.
10. Rossokha, V. V. (2005). «The potential of the agricultural enterprise: research methodology». Ekonomika APK. no 4, p. 35–40.
11. Shabatura, T.S. (2014). «Implementation of socially-oriented business in the plane of economic potential of food enterprises». Ekonomika: realii chasu: naukovyj zhurnal. No 3 (13). pp. 13–21.
12. Pushak, Ya.Ya., Lahodiienko, V.V. (2018). «Social responsibility of food industry enterprises as a basis for innovative development of modern economy». Actual problems of innovative economy. no. 3, рр. 27-36.

The article was received 10.05.2021