УДК 338.48: 004.4
DOI: https://doi.org/10.36887/2415-8453-2024-2-65
JEL classification: L 83, L 86
The article explores key aspects of developing an information strategy for tourism enterprises, highlighting its significance and impact on the effectiveness of companies in the tourism sector. The aim of the study is to identify the essential components of an information strategy for tourism enterprises and to investigate the specifics of its formulation. During the study, scientific methods employed included analysis and synthesis, comparison and generalization, as well as expert evaluation methods. A comprehensive approach was used to achieve this aim, including literature analysis, defining the essence and components of information strategies, comparing different types of information strategies, and examining the implementation of information systems in the tourism sector. Specifically, the authors proposed a unique approach to distinguishing types of information strategies, outlining the advantages and disadvantages of each. It was established that an effective information strategy is a key factor in enhancing the competitiveness of tourism enterprises. The study revealed that the correct selection and integration of information technologies, such as CRM systems, project management platforms, and data management systems, significantly improve the efficiency and accuracy of information processing, which contributes to the overall productivity of companies. The scientific novelty of the work lies in the systematization of knowledge about information strategies in the context of the tourism business and the development of recommendations for their practical implementation. The practical significance is reflected in the creation of proposals for tourism enterprises to optimize information processes and improve their operational efficiency. Future research prospects include studying new information technologies and their impact on the development of the tourism business, as well as developing more detailed recommendations for adapting information strategies to specific market conditions.
Keywords: information strategy, tourist enterprise, information systems, information and communication technologies, digitalization, development strategy, competitiveness.
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The article was received 18.03.2024