УДК 378.1:658:005
DOI: https://doi.org/10.36887/2415-8453-2025-1-15
JEL classification: I20; L90
Human resource development in the post-war period of Ukraine’s recovery is becoming crucial for sustainable economic growth, primarily through effective education and retraining systems. Digitalizing educational services creates opportunities for rapid and high-quality personnel training, which is especially relevant in limited resources and damaged infrastructure conditions. The purpose of the study is to identify the features of the digitalization of educational services and analyze the prospects for developing enterprise personnel in the context of modern business models. It was determined that it is important to pay attention to educational services that help adapt to changes and introduce innovations to ensure sustainable business development and the country’s human resources potential. Innovative business models based on digital technologies provide access to modern knowledge and skills regardless of location, which is a critical place for residents of regions who know. A list of principles for ensuring effective interaction between the state, higher education institutions, and employees of enterprises (partnership, accessibility, quality, adaptability, technologization (digitalization), inclusiveness, practice-orientedness, continuity) is substantiated. The key roles in the interaction process of the prominent participants in providing educational services are analyzed. It is proven that timely digitalization creates the prerequisites for transforming educational business models in response to the challenges of modernity. Gamification has proven to be a practical element of modern business models of educational services, stimulating engagement and improving learning outcomes. In modern conditions, it is advisable to create new approaches that integrate gamification into educational business models adapted to the specifics of the Ukrainian context. This includes both the development of innovative technological solutions and socio-economic analysis of the effects of their implementation.
Keywords: educational service, digitalization, business models, human resources policy, skills, gamification, personnel development, principles of interaction.
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The article was received 18.12.2024