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УДК 656.07

DOI: https://doi.org/10.36887/2415-8453-2025-1-58

Naumov Oleksandr,
Doctor of Sciences in Economics, Professor, Professor of the Department of Foreign Economic Activity of Enterprises,
State University «Kyiv Aviation Institute»
https://orcid.org/0000-0003-4808-0241
Naumova Olha,
PhD in Economics, Associate Professor of the Department of Foreign Economic Activity of Enterprises,
State University «Kyiv Aviation Institute»
https://orcid.org/0000-0002-1646-6900

JEL classification: L82; M15; O3

The article is concerned with studying the impact of innovative digital technologies on the organizational culture of aviation enterprises. It is established that at present, air transport enterprises at the global level are facing significant personnel problems that cause stressful situations and internal chaos, negatively affect competitiveness and interaction with passengers, and exacerbate the underlying issues of the industry. It is proven that using digital technologies solves many problems related to business processes, the source of which is the defects of organizational culture. It is established that the effectiveness of aviation enterprises in the current crisis conditions is determined by the presence of a flexible, adaptive organizational culture that can respond to changes in the external and internal environments, which corresponds to modern business models based on networks and digital ecosystems. The organizational culture should balance staff motivation and high standards of passenger service on a modern technological basis. The author investigates the relationship between the components of corporate culture (psychologically safe environment, integration of “just culture” attributes, reliable corporate values, leadership, transparent labor relations) and digital transformation trends (sustainable development, digital ecosystem, computer security, augmented reality, trust economy, artificial intelligence).  The impact of each trend on the organizational culture of aviation enterprises and new opportunities for improving the organization are considered in detail. The conditions for creating a digital corporate culture as an integral part of their organizational culture are determined: organizational and psychological training of personnel to overcome resistance to change, preventive training and retraining, and development of digital infrastructure.

Keywords: organizational culture, corporate culture, digital technologies, aviation enterprises, introduction of new technologies, sustainable development, artificial intelligence, machine learning, efficiency.

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The article was received 12.01.2025