УДК: 37.02:005.2

DOI: https://doi.org/10.36887/2415-8453-2024-1-60

Kanova Oleksandra,
Candidate of Economic Sciences,
Associate Professor,
Simon Kuznets Kharkiv National University of Economics,
Kryvobok Kateryna,
Candidate of Economic Sciences,
Associate Professor,
Simon Kuznets Kharkiv National University of Economics,
Zaslavskii Stanislav,
Postgraduate student,
Karazin School of Business of the V. N. Karazin Kharkiv National University,

JEL classification: I20, M13

This article delves into the transformative potential of design thinking tools within entrepreneurship and management education, highlighting its pivotal role in energizing the educational process with a more pragmatic focus. It meticulously examines the prevailing definitions of design thinking, which resonate both within academic circles and among practitioners, elucidating its essence as a cognitive framework, a procedural methodology, and an arsenal of problem-solving instruments.

The integration of design thinking within education is dissected across various levels: first, as a distinct academic discipline; second, as a toolkit for educators to enhance pedagogy; and third, as an overarching approach to instructional delivery. A thorough investigation into the fundamental characteristics of design thinking and its correlated cognitive-behavioral attributes is conducted, shedding light on its inherent traits that foster innovation and problem-solving prowess. The article scrutinizes divergent approaches to the design thinking process, contrasting sequential and cyclical methodologies while delineating the primary stages and idiosyncrasies intrinsic to each. A comprehensive toolkit designed specifically for applying design thinking in educational settings is expounded upon. This toolkit encompasses a taxonomy of methodologies tailored to teaching entrepreneurship. This classification furnishes educators with tools adeptly suited for various stages of business project development. Furthermore, the article critically evaluates the fundamental principles underpinning design thinking, elucidating their adaptation to entrepreneurship and management education, thereby contextualizing their relevance within the pedagogical landscape. Finally, the article consolidates the manifold advantages of integrating design thinking into entrepreneurship and management education, affirming its relevance and efficacy across traditional classroom environments as well as online platforms, thus underscoring its versatility and applicability in diverse educational settings.

Keywords: design thinking, design thinking process, design thinking toolkit, entrepreneurship, management.


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The article was received 10.01.2024