УДК 658.3:005.73:005.591.3(477)

DOI: https://doi.org/10.36887/2415-8453-2024-3-3

Cherep Alla,
Doctor of Sciences in Economic, Professor, Professor of the Department of Finance, Banking and Insurance Zaporizhzhya National University,
https://orcid.org/0000-0001-5253-7481
Veremieienko Oleksandr,
Doctor of Philosophy, Department of Finance, Banking and Insurance Zaporizhzhya National University
Makazan Evgenia,
Candidate of Sciences in Economic, Associate Professor, Professor of the Department of Foreign Economic Activity Zaporizhzhya National University,
http://orcid.org/0000-0001-5855-0476

JEL classification: M14; P42

The work examines and defines the essence of the “corporate culture of an enterprise” and defines this economic category. It has been established that corporate culture is a tool of organizational activity, with the help of which the enterprise forms its successes and achievements, as well as employees’ reactions to these achievements through the ideas, values, and thoughts that prevail within the team. It is noted that the management of the enterprise should adjust and adapt the methods of conducting corporate culture to the values and priorities of the personnel of their enterprises. After all, human capital plays the leading role in the efficient operation of the enterprise. The stages of implementation of corporate culture at enterprises are presented. It has been established that management, when planning the stages of corporate culture implementation at enterprises, should consider the atmosphere that has developed within the team, and from this, already determine fundamental values and beliefs, form norms of behavior and standards of the enterprise, and implement motivational measures for its employees. The principles of corporate culture are defined. General and principles of corporate culture are distinguished. The importance of using the principles of the corporate culture of enterprises, which provide for the consistency of the tasks of the mission and the strategic goals of development of both personnel and the enterprise, which will ensure a high level of competitiveness in a changing environment, is substantiated. It is proved that during the period of the Russian-Ukrainian war, it is necessary to consider both the internal factors of the development of corporate culture and the changes that take place in society, and only such an approach will ensure the balance of all participants in market relations. The influence of corporate culture on the development of the enterprise was studied. Factors influencing the corporate culture of the enterprise are considered.

Keywords: corporate culture, enterprise, development, stages, influence, personnel, essence.

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The article was received 17.07.2024