УДК 338.43

DOI: https://doi.org/10.36887/2415-8453-2025-1-25

Kononenko Zhanna,
Candidate of Sciences in Economics, Associate Professor, Acting Head of the Department of Economic Cybernetics, Business Economics and Information Systems,
Poltava University of Economics and Trade,
https://orcid.org/0000-0003-0074-8249

JEL classification: Q13; L1

The article is devoted to studying the competitiveness management of agricultural business entities in the context of the transformation of agricultural supply chains. The article considers the challenges caused by changes in global and local logistics systems, increasing requirements for product quality, digitalization, and automation of processes in the agricultural sector. An integrated approach is used, including analytical evaluation and comparative analysis of the efficiency of enterprises. The factors that influence the competitiveness of agricultural enterprises in the context of supply chain transformation, including the digitalization of logistics, the use of innovative technologies, government support, and risk diversification strategies, are assessed. The key factors of successful competitiveness management are identified, including adapting business models to digital technologies, integrating innovative logistics solutions, introducing modern demand forecasting methods, and forming effective partnerships within supply chains. Approaches to managing the competitiveness of agricultural enterprises in the context of globalization and digital transformation of logistics processes are generalized. The presented materials aim to improve the efficiency of strategic management and ensure competitive advantages of Ukrainian enterprises in international and domestic markets. The study’s practical significance lies in the possibility of using its results to develop strategies for developing agricultural enterprises, increasing their competitiveness, and adapting to market instability’s challenges. Prospects for further research include analyzing the impact of artificial intelligence and automation on the efficiency of logistics processes, assessing the resilience of agricultural enterprises to changes in global supply chains, and researching adaptation strategies to increase competitiveness in an unstable market environment.

Keywords: competitiveness, agribusiness, gross production, efficiency, transformation processes, resources, supply chains, logistics, adaptation.

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The article was received 03.01.2025