УДК 330.341.1:330.368

DOI: https://doi.org/10.36887/2415-8453-2025-2-33

Yokhna Mykola,
Doctor of Science in Economics, Professor,
Professor of the Department of Management and Administration,
Khmelnytskyi National University
https://orcid.org/0000-0002-3319-3625

JEL classification: L19, L29, O29

The article is devoted to considering the peculiarities of strategizing the activities of Ukrainian enterprises in wartime using the experience economy model. The relevance of the topic of the article is due to the need for practical use of the stages of strategizing, specified for the conditions of application of the economic relations of the experience economy, which is recognized as a promising model for the revival of the Ukrainian economy. An important practical aspect of the article is considering the use of the provisions of the experience economy for various industries, for which consumer impressions are an essential condition for obtaining additional financial flows. The article aims to systematize the main proposals for the stages of strategizing for industries of the national economy during the war period. The object of the study is the complex process of strategizing the activities of enterprises as a new philosophical, scientific thinking considering the application of the provisions of the experience economy. The subject is the theoretical foundations, approaches, methods of application, and practical recommendations for strategizing the activities of various industries of the economy, which most need to consider stakeholders’ impressions to activate their activities during the war period. The primary methods used in the article are analysis, synthesis, structural and logical analysis, theoretical generalization, system approach, and resource approach. The study’s results highlight the features of using the essence and provisions of the experience economy in strategizing for the industries of trade, agriculture, and tourism, the success of which significantly depends on consumers’ impressions. A refined content and sequence of stages of strategizing enterprises’ activities according to the experience economy model in wartime are proposed.

Keywords: strategizing, experience economy, industries of the economy, enterprises, content and sequence of stages of strategizing, wartime.

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The article was received 05.04.2025