УДК 316.46.058: 338.21

Yassir Jamal
postgraduate student, Management and Business Department
Simon Kuznets Kharkiv National University of Economics
E-mail: yassirjamalpmj@gmail.com

JEL classification: O 31; M 12


Introduction. Today innovations are one of key strategic goals for the most of companies, becoming necessary conditions for their survival and prosperity. The pace and coverage of innovating increases worldwide, involving not only R&D departments in high-tech companies, but any departments in all the sectors. As innovations are based on human creativity, it is vitally important to create favorable conditions for fruitful innovations, applying the appropriate leadership style.

Purpose. The purpose of the article is to describe the key provisions of methodical approach to choosing the leadership style for innovation activity management basing on previously developed principles.

Results. The aim of the represented methodical approach is to discover the level of required innovativeness for a company or its part (department, team) dictated by the environment, the company’s current innovativeness and its goals in area of innovations. Further, the leadership style is to be chosen for innovation activity management appropriate to the level of required innovativeness. The leadership style is considered as combination of 15 determinants which have to be evaluated with the help of a questionnaire and then aligned with the required level of innovativeness. In order to do so, the list of recommendations is provided.

Conclusions. The described methodical approach to choosing the leadership style for innovation activity management allows to align the leadership style decomposed on 15 determinants with the level of required innovativeness of a company, department or team.

Keywords: leadership; leadership style; choosing the leadership style; innovation activity management.


  1. Ringel, M. and Taylor, A., Zablit, H. (2015). The Most Innovative Companies 2015: Four Factors that Differentiate Leaders. BCG website. Available at: https://media-publications.bcg.com/MIC/BCG-Most-Innovative-Companies-2015-Nov-2015.pdf.
  2. World Intellectual Property Indicators 2017. WIPO. (2017). World Intellectual Property Organization. Geneva. Switzerland.
  3. Dobbs, R. and Manyika, J., Woetzel, J. The four global forces breaking all the trends. McKinsey & Company website. Available at: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-four-global-forces-breaking-all-the-trends.
  4. Lewin, K. and Lippitt, R., White, R. K. (1939). Patterns of aggressive behavior in experimentally created social climates. Journal of Social Psychology. Vol. 10. pp. 271–301.
  5. House, R. J. and Mitchell, T. R. (1974). Path-goal theory of leadership. Journal of Contemporary Business. Issue 3. pp. l–97.
  6. Likert, R. (1967). The human organization: Its management and value. McGraw-Hill Book Company. New York. USA.
  7. Hersey, P. and Blanchard, K. (1969). Management of Organizational Behaviour: Utilizing Human Resources. Prentice-Hall. Upper Saddle River. USA.
  8. Jamal, Y. (2018). Principles of choosing the leadership style for innovation activity management. Ukrainian Journal of Applied Economics. 3. № 2. pp. 232 – 238.
  9. Kotlyk, A. V. and Jamal Y. (2018). Methodical approach to analysis of volatility, uncertainty, complexity and ambiguity of the external environment. Actual problems of innovative economy. № 4. pp. 65–69.

The article was received 10.07.2018