УДК: 911.3

DOI: https://doi.org/10.36887/2415-8453-2022-4-19

Dobrianska Natalia
Doctor of Economic Sciences, Professor,
Odesa National University of Technology,
https://orcid.org/0000-0002-0826-8840
Lebedieva Vira
Doctor of Economic Sciences, Professor,
Odesa National University of Technology,
https://orcid.org/0000-0001-8127-4860
Krupitsa Iryna
PhD in Economic Sciences, Associate Professor,
Odesa National University of Technology,
https://orcid.org/0000-0003-1438-5039
Chernousova Svitlana
Student of Master's Program “Tourism”, Odesa National University of Technology,
https://orcid.org/0000-0002-7161-0434

JEL classification: H51; I10; L83

Health tourism is one of the most dynamic types of tourism in the world. Under the conditions of the unstable geopolitical situation in Ukraine, the safety and survival of not only children, but also adults in general, should come to the fore both for a person and for the state. The article discusses the popularity of leisure tourism. The period of Covid and post-Covid in Ukraine and in the Asian country, Korea, is considered. The problem of the unstable geopolitical situation in the territory of Ukraine is also considered and it is suggested how to improve the emotional state of a person in this situation. The assessment of the potential of natural health resources gives reason to believe that Ukraine has the prospect of revitalizing of sanatorium-resort treatment and recovery. This is a powerful potential for the development of international and native health and tourism, which are profitable industries in the economy of many countries. Ukraine can become a country with a world-recognized direction of medical tourism, the popularity of which will be determined by the tourist attraction in general and the high quality of the medical services offered. The tourism industry suffered the most during Covid, it was suspended by almost 90% worldwide, but medical tourism still showed a smaller decline, about 80%. In 2020, Ukraine also did not close practically its borders to medical tourists, every month there was an increase in the demand from foreign tourists for treatment in Ukraine. This is explained by the fact that Ukraine has unique natural resources for the treatment of various diseases mineral and thermal waters, mountains, forests, healing salts, seas, and other directions of natural medicine, which allow increasing immunity and strengthening health. Despite the state of war in Ukraine, there is an extensive system of health care facilities, where medical assistance is provided to every person, both civil and military. The article also states that it is necessary to pay attention to Ukrainian children, because they are our future. To help children to distract themselves from negative thoughts, to spend time with benefit for physical and moral health, it is offered to rest in sanatorium-type institutions, in health complexes, but with compliance with safety requirements.

Keywords: medical and health tourism, tourism, industry, health and medical facilities, Ukraine, geopolitical situation, COVID-19

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The article was received 05.12.2022