УДК 631:338.43:004.738.5:658.5:338.2

DOI: https://doi.org/10.36887/2415-8453-2024-4-27

Svydruk Irena,
Doctor of Economics, Professor, Professor of the Department of Management,
Lviv University of Trade and Economics,
https://orcid.org/0000-0002-3099-6449
Klepanchuk Olga,
Doctor of Economics, Associate Professor,
Associate Professor of the Department of Financial Management,
Ivan Franko National University of Lviv,
https://orcid.org/0000-0001-7764-614X

JEL classification: C45; D81; Q16; M20

The article is devoted to the current problem of researching opportunities, advantages, and risks of digital transformation and intellectualization of management and production tasks for domestic agribusiness. The introduction of a digital agro-industrial approach is necessary to accelerate and maintain the post-war recovery of the agricultural sector of Ukraine based on sustainability, innovation, and competitiveness, which will contribute to improving the quality of life of Ukrainians. It has been proven that despite the risks of functioning in war conditions, agribusiness in Ukraine has a reasonably stable potential to overcome challenges and can become a significant source of economic recovery in Ukraine. However, this will require a significant increase in the industry’s productivity and ensuring the safety of food production and consumption through modernization and the introduction of innovative, intelligent technologies. The concepts of “digital agriculture”, “agriculture 4.0”, “digital agrarian revolution”, “precise”, and “smart” agricultural production are highlighted. The technical capabilities and applied aspects of using several intelligent technologies in agribusiness are analyzed. Features of the implementation of Internet of Things platforms in the practical activity of agribusiness are shown. The advantages of introducing the Internet of Things into the practical activities of Ukrainian agricultural enterprises have been analyzed. The main risks associated with the digital transformation of agricultural enterprises and ways to overcome them are highlighted. The integration of Internet of Things technologies into the practical activities of agricultural enterprises contributes to the better realization of their potential. However, it requires solving several problems related to the market value of IoT products, their technological availability, and the acquisition of technical competencies by personnel. Eliminating critical obstacles to the effective implementation of the Internet of Things requires concerted efforts from all stakeholders in the agricultural sector of Ukraine’s economy. Further scientific research has prospects in the areas of research into the possibilities of increasing the efficiency of digitalization of agrarian business and countering risks.

Keywords: development of agribusiness, modeling of agribusiness systems, risks in agribusiness, Internet of Things (IoT), forecasting based on the Internet of Things.

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The article was received 12.10.2024