УДК: 338.2: 658.3
JEL classification: H12; M10
Introduction. In case of any crisis, leaders have two equally important tasks: to solve the urgent problem of overcoming the crisis situation with the least losses for the organization, and to prevent its recurrence. In anti-crisis management, the personality of the manager, his reaction, behavior and speed of management decisions are extremely important. Individual psychological characteristics and personal characteristics of the manager will determine how to solve the tasks facing the organization, how effective anti-crisis management will be, how the manager will be able to prove himself as a responsible and proactive leader, how effective management decisions will be in difficult and unpredictable situations.
The purpose of the article is to determine the role of leaders in anti-crisis management and to determine the behavior of managers in a crisis situation.
Results. The definition of anti-crisis management from the viewpoint of cognitive (psychological), socio-political and technological-structural theories of anti-crisis management was characterized. The impact of the crisis on the staff of the enterprise was determined and the perception of the crisis was characterized from two positions: the threat of organization and the impact of the crisis on the manager as a person. A study of the manager’s personal characteristics impact on the effectiveness of anti-crisis management was made, the behavior of the decision maker in determining the measures of strategic anti-crisis management depending on the perception of the crisis by the leader was characterized. An anti-crisis management procedure that takes into account the perception of the crisis by the leader at different stages of the emergence and deployment of the crisis was developed. The influence of the psycho-emotional state on decision-making in anti-crisis management was characterized. The impact on the effectiveness of anti-crisis management of stress resistance and organizational skills of the leader was determined.
Conclusions. Awareness of the leaders’ role in anti-crisis management can increase its effectiveness. It is important for the leader to perceive the crisis situation and anticipate the reaction of staff to anti-crisis measures. The high level of stress resistance of leaders and the perception of the crisis from the point of view of possible challenges for the organization, and not for the leader himself, allows to make unconventional decisions that ensure constructive organizational behavior and reduce organizational losses during the crisis.
Key words: anti-crisis management, leader/manager, crisis, management.
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The article was received 10.03.2020